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»efficient frontier

Media Vet David Karnstedt Says Audience Development Is As Important As Sales Execution

David Karnstedt, who headed performance-marketing engine Efficient Frontier during its $400 million sale to Adobe in 2011, is taking the reins yet again as CEO of a data startup called Quantifind. He will lead a 60-person team seeking to scale quickly. Quantifind, which has raised $12 million, is among a handful of startups that act... Continue reading »
by Kelly Liyakasa // July 16th, 2015 //
»
David Karnstedt Moves On From Adobe

David Karnstedt, a veteran of digital media who led and then sold Efficient Frontier to Adobe, has left the company for unspecified "opportunities." Adobe confirmed Karnstedt is no longer SVP and GM for media and advertising solutions, a position he has held since the 2012 acquisition of search and display ad-management platform Efficient Frontier, where... Continue reading »
by AdExchanger // August 13th, 2013 //
»
Former Dapper CEO Beriker Turning Jobs Into Ads At Simply Hired

Simply Hired is, simply put, a search engine for jobs. But with new president and CEO James Beriker aboard, after his chief executive experience at Efficient Frontier and Dapper (acquired by Yahoo in 2010), the job search business may receive a media makeover. Upon the early 2012 completion of the company's restructuring, Beriker was hired by the... Continue reading »
by John Ebbert // May 30th, 2013 //
»
Adobe's Next Phase: Promoting the End-to-End Stack, Possibly Buying More Stuff

It's been three years since Adobe embarked on the digital acquisition spree that would bring it a major analytics platform (Omniture), a DMP (Demdex) and a media buying platform (Efficient Frontier). How to measure its success to date? Financial results tell one story. In Q3 2012 the digital marketing suite delivered 40% growth in revenue,... Continue reading »
by Zach Rodgers // November 28th, 2012 //
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Most Online Ad Spending Is ‘Guaranteed,' But Efficiency Tools Still Too Tilted Toward Remnant

James Beriker has led two companies that ultimately became big acquisitions in the digital ad space. The first was Efficient Frontier, which was one of the pioneers of search and social media marketing. It was sold to Adobe in a deal completed this past January. About two years prior to that sale, Beriker had already... Continue reading »
by David Kaplan // October 16th, 2012 //
»
Do 'Likes' Translate Into Sales? Adobe Connects The Dots

Several months after Adobe acquired media buying services and platform company Efficient Frontier (and Context Optional, the Facebook ad optimizer it arrived with), the company has unveiled its full slate of ad analytics for earned media in the form of Adobe Social. Adobe Social promises to track every campaign and determine whether commenting and other... Continue reading »
by David Kaplan // September 11th, 2012 //
»
Adobe Ad Solutions VP David Karnstedt Talks Social CRM Future

After two weeks of intense M&A in social CRM (see AdExchanger stories on Oracle/Vitrue and Salesforce/Buddy), it's helpful to keep in mind that Adobe is still arguably the only enterprise software company to bring social CRM, analytics, and search-plus-display optimization under one roof. Efficient Frontier - acquired six months ago - is a key piece... Continue reading »
by Zach Rodgers // June 11th, 2012 //
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Industry Reaction: Adobe Acquires Efficient Frontier

On Wednesday, Adobe Systems announced the acquisition of media buying platform and services company Efficient Frontier. In an interview with AdExchanger.com, Adobe's John Mellor said in regards to the acquisition, "We are answering the call of customers to give them more capability in how they spend those dollars, how they understand performance, and how that... Continue reading »
by AdExchanger // December 2nd, 2011 //
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Adobe Exec Mellor Says Efficient Frontier Acquisition Helps Close The ROI Loop For Advertisers

John Mellor is VP of strategy and business development for Adobe's Digital Marketing Business. He discussed yesterday's acquisition of media buying services and platform company Efficient Frontier by Adobe (read the release) and its implications. AdExchanger.com: What would you say Adobe was looking for? And then we can get into why the Efficient Frontier offers...... Continue reading »
by AdExchanger // December 1st, 2011 //
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Adobe to Acquire Efficient Frontier

PRESS RELEASE
by AdExchanger // November 30th, 2011 //
»
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