Adobe Marketing Cloud’s top executive, Brad Rencher, is leaving the company after nearly a decade. Rencher, who as EVP and GM Digital Experience set the vision and strategy for the software giant’s digital marketing platform initiatives, first joined Adobe in 2009 through the acquisition of Omniture, which later became Adobe Analytics, a key component of […]
Brad Rencher, SVP and GM of the digital marketing business unit at Adobe Systems, oversees the six-product-strong Adobe Marketing Cloud, which crossed the $1 billion mark in business for fiscal year 2013. Onstage at Industry Preview 2014, Rencher said that ad tech, marketing and enterprise technology are “becoming one and the same.” It’s certainly reflective […]
It’s been three years since Adobe embarked on the digital acquisition spree that would bring it a major analytics platform (Omniture), a DMP (Demdex) and a media buying platform (Efficient Frontier). How to measure its success to date? Financial results tell one story. In Q3 2012 the digital marketing suite delivered 40% growth in revenue, […]
