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»targusinfo

TARGUSinfo Founder George Moore, 62

On May 22, TARGUSinfo founder George Moore passed away suddenly at the age of 62. According to The Irish Times, Moore was the son of a shoemaker in County Louth, Ireland. With college degrees in hand, he left for the United States in 1972 and sold his first company in 1990. Shortly thereafter, he launched... Continue reading »
by John Ebbert // June 6th, 2013 //
»
Neustar Fueling Real-Time, Audience Buying With AdAdvisor Says Helmreich

TARGUSinfo and its AdAdvisor unit appear to have settled in as NeuStar Information Services.  The implications of last November’s acquisition of TARGUSinfo by Neustar (valued at $650 million) reach far beyond data for display ad targeting. Yet, considering Neustar’s data and some of its other units such as IP address targeter Quova, new areas of... Continue reading »
by John Ebbert // August 6th, 2012 //
»
Neustar CEO Hook On TARGUSinfo Acquisition And The Opportunity In Advertising

Lisa Hook is CEO of Neustar, a telecommunications company. Last Tuesday, Neustar acquired caller ID infrastructure and data company TARGUSinfo for $650 million. Read the release. Hook discussed the TARGUSinfo acquisition and the strategy ahead - especially as it relates to advertising. AdExchanger.com: What's Neustar's worldview on the opportunity in advertising and marketing? LH: We... Continue reading »
by AdExchanger // October 17th, 2011 //
»
Neustar to Acquire TARGUSinfo

Press Release
by AdExchanger // October 11th, 2011 //
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TARGUSinfo Releasing New Self-Service Product To Further Enable Audience Buying Says VP McLenaghan

Paul McLenaghan is Vice President, AdAdvisor Platform for TARGUSinfo. AdExchanger.com: TARGUSinfo launched AdAdvisor data solution in February of 2009. Knowing what you know now, what one change would you make to the AdAdvisor strategy if you could start over again? PM: I don’t think we would have changed our approach at all. We knew we... Continue reading »
by AdExchanger // October 13th, 2010 //
»
TARGUSinfo Integrates Data Into Demdex Behavioral Bank, Discusses The Data Biz

TARGUSinfo and Demdex announced a partnership which integrates TARGUSinfo datasets into Demdex's "'Behavioral Bank' [which is] full of robust user profiles with data captured from each client's Web properties and third-party data purchases." Read more. Dave Helmreich, VP AdAdvisor at TARGUSinfo, discussed the partnership, the company and trends in the data market today. AdExchanger.com: Why... Continue reading »
by AdExchanger // March 10th, 2010 //
»

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