ArcSpan’s new DMP, called AMS, was specifically built to organize a publisher’s first-party data into buyable contextual audiences and also highlights which audiences are likely to drive the most revenue.
Trading desk CEOs want to change the narrative around programmatic to one of quality rather than cost efficiency. For Amnet co-CEO Art Muldoon, who joined Dentsu Aegis Network when it acquired his programmatic shop, Accordant Media, in August, the ability to tap into a network of creative and data assets helps push that narrative to […]
Holding company trading desks this year are putting the focus on data and the ability to identify a customer across screens and platforms. That focus made owning data mission critical, and it’s shifted the focus away from programmatic as a silo and toward data management and activation across the board. As a result, “trading desk” […]
