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»ari paparo

Creative Testing Platform Marpipe Snags $8M From Big-Name Investors

New York-based startup Marpipe clinched $8 million in Series A funding with the backing of some big-name investors that it will use to fuel the growth of its creative testing platform as it looks to become an ad tech unicorn. The company, founded by 26-year-old CEO Dan Pantelo last year, uses automation to generate thousands... Continue reading »
by Tony Rifilato // September 8th, 2021 //
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Industry Preview: Beeswax Founder Ari Paparo Forecasts 2021’s Ad Tech Exits

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. Ad tech veteran Ari Paparo’s Twitter account is a must-follow for thousands in ad tech. But the weight behind his words... Continue reading »
by Sarah Sluis // February 4th, 2021 //
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Freewheel and Beeswax
FreeWheel Buys Beeswax

The DSP Beeswax, founded in 2014 by ad tech gadfly Ari Paparo, is off the market. Comcast’s video ad tech company FreeWheel said Thursday it will acquire the “bidder-as-a-service” for undisclosed terms. Over the last couple of years, FreeWheel has increased its buy-side capabilities, building out a more advanced exchange, hosting upfronts and integrating with... Continue reading »
by Ryan Joe // December 17th, 2020 //
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The recent shift away from second-price auctions toward a first-price model, spurred on by Google, has led to new methods for helping buyers optimize their pricing and avoid overpaying for impressions.
Beeswax Gets Into Bid Shading With An Eye On Data Sharing And Cost Transparency

The recent shift away from second-price auctions toward a first-price model, spurred on by Google, has led to new methods for helping buyers optimize their pricing and avoid overpaying for impressions. Bid shading is one of the most popular techniques. But while bid shading can save buyers money, there are two interrelated complaints about it... Continue reading »
by Allison Schiff // November 5th, 2020 //
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How Ad Tech Peeps Are Coping With Election-Related Distractions

So, there’s an election or something happening in the United States right now? And, apparently, it’s also a workday. Sure. But there has to be a better strategy for getting through the day than repeatedly stress-refreshing the AP’s live election tallies. Here’s how the ad tech community is staying chill, if such a thing is... Continue reading »
by Allison Schiff // November 4th, 2020 //
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IDFA Apocalypse: What We Know (And Don't)

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. It's been a couple of weeks since the Apple WWDC conference, where we learned how the IDFA will become opt-in for consumers. Arguably this change... Continue reading »
by AdExchanger // July 14th, 2020 //
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Steal This Idea: 7 Ad Tech Founders Share What Business They’d Start Today If They Could

Ad tech founders know how to spot a trend when they see one, but there are always the ideas that got away, or the startup inspiration that sparks from a current event or a chance encounter. Today, some founding industry vets have moved on and are applying their expertise chops to brand-new industries. Post-AppNexus, Brian... Continue reading »
by Allison Schiff // June 12th, 2020 //
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Social Distancing With Friends: Ari Paparo

In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. Beeswax CEO Ari Paparo (portrait by his daughter) chats with AdExchanger managing editor Ryan Joe about the shift to working from home, the post-pandemic... Continue reading »
by Ryan Joe // March 25th, 2020 //
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Google, You Finally Really Did It

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. "You finally really did it. You maniacs! You blew it up!" – Charlton Heston, “Planet of the Apes” Personally, I was a skeptic on whether... Continue reading »
by AdExchanger // January 14th, 2020 //
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Podcast: Ad Tech Fan Fic

What if Microsoft, and not Google, had acquired DoubleClick in 2007? What if Facebook hadn’t given up on its Atlas and LiveRail acquisitions? What if YouTube had stayed independent? In this episode, Beeswax CEO Ari Paparo comes to the studio for a game of “what if,” applying his encyclopedic knowledge of ad tech to a... Continue reading »
by Zach Rodgers // May 13th, 2019 //
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