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»deterministic data

A Peek Into How Telenor Is Tapping Into Its Tapad Acquisition

When Norwegian telco Telenor acquired cross-device vendor Tapad in February 2016, it seemed comparable to Verizon buying AOL. One year later however, Telenor is using Tapad's tech to drive sales and customer acquisition for its own products, rather than making its data available on the open exchange. Tapad also continues to operate as a standalone... Continue reading »
by Allison Schiff // March 20th, 2017 //
»
Carriers Invest In Mobile Advertising, But Face Privacy And Scale Challenges

The revenue opportunity around mobile ad spend is too big to ignore, said Dan Rosen, global director of advertising at Spanish telco Telefonica, at Mobile World Congress in Barcelona in early March. It’s why telcos like Verizon, Telenor, Telstra and SingTel are spending big on ad tech. Telefonica carved out a niche in the mobile... Continue reading »
by Allison Schiff // March 14th, 2017 //
»
Arbor Raises $6.5 Million To Help Pubs Capitalize On People-Based Data

There are walled gardens, and then there’s Arbor. The startup, which raised a $6.5 million round on Tuesday, bills itself as a marketplace for people-based data. Think of it as a supply-side platform mated with a co-op for deterministic data. The bulk of the round, led by Canaan Partners with participation from First Round Capital,... Continue reading »
by Allison Schiff // September 13th, 2016 //
»
How Set-Top Box Data Is Changing TV Buying

  Deterministic data from set-top boxes is changing how linear TV is bought and valued. Like the Nielsen ratings panel, set-top box data connects to a physical address and household. But unlike Nielsen’s 40,000 families – which provide a "truth set" for TV viewership – set-top boxes reach millions of households, allowing marketers to overlay... Continue reading »
by Sarah Sluis // July 20th, 2016 //
»
 

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