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»compliance

CCPA Compliance Tips: Map Your Data, Do Your Due Diligence And Try To Stay ‘Below The Radar’

The bad news: Lawyers and chief privacy officers think it’s “impossible” to fully comply with certain aspects of the California Consumer Privacy Act (CCPA). The good news: Everyone’s pretty much in the same boat, and the California attorney general’s office (probably) isn’t looking to put companies that do their due diligence out of business, said... Continue reading »
by Allison Schiff // November 8th, 2019 //
»
The IAB/IAB Tech Lab Publish A Compliance Framework For CCPA And Public Comments Are Open

The California Consumer Privacy Act wants to make opting out of data collection as easy as clicking a button. But for publishers, advertisers and ad tech companies, it’s not so simple. On Tuesday, the Interactive Advertising Bureau and the IAB Tech Lab released the first draft of a compliance framework to help companies handle the... Continue reading »
by Allison Schiff // October 23rd, 2019 //
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Comic: Compliance Through The Years

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Zach Rodgers // May 17th, 2019 //
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Mobile Apps Are Stalling On The Way To GDPR Compliance

Some apps don’t seem to be taking GDPR seriously – or maybe just don’t realize how much they’re leaving themselves exposed. Although mobile apps aren’t necessarily more at risk of GDPR violations, they do have specific and nuanced tasks they must complete in order to comply, and many are noticeably behind. Mobile apps that rely on... Continue reading »
by Allison Schiff // August 22nd, 2018 //
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Ghostery Sheds Its Ad Tracker, Sells Off Its Plug-In To Focus On Compliance

Ghostery has decided not to have its cake and eat it too. On Wednesday, the company announced that it’s been acquired in an all-cash deal by Cliqz, a German privacy-focused browser that plans to use the ad-tracker tool to help expand its user base. The companies did not disclose a deal price. Hubert Burda Media,... Continue reading »
by Allison Schiff // February 15th, 2017 //
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IAB Tech Lab Wants To Make Sure Advertisers Are Deploying Ads Correctly

In ad tech, even standards need standards. On Monday, the Interactive Advertising Bureau Tech Lab unveiled a compliance program for vendors to prove they’re adhering to the alphabet soup of ad delivery industry standards. Over the years, the IAB has developed a protocol for ad delivery: VAST for video ad serving; VPAID to allow video ads... Continue reading »
by Allison Schiff // November 7th, 2016 //
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For Regulated Brands, Content Marketing Can Be A Calculated Risk

Creating real-time content is a challenge for any brand – but for brands operating in highly regulated industries, it’s a potential compliance risk. There isn’t a federal regulator out there that doesn’t have rules around misleading, deceptive or unfair practices, including the Consumer Financial Protection Bureau, the Federal Trade Commission and the Federal Communications Commission. And... Continue reading »
by Allison Schiff // June 8th, 2016 //
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CIO Goldberg Says ClearSaleing Is Seeing Benefits of Marketers Being Held More Accountable

Adam Goldberg is Chief Innovation Officer and co-founder of ClearSaleing. AdExchanger.com: What trends are you seeing in your ClearSaleing clients in 2009? Can you describe momentum for ClearSaleing this year? AG: Our clients are not reducing their online ad spend—in fact, it's increasing in many cases. ClearSaleing is helping clients tie their ad buys to... Continue reading »
by AdExchanger // July 8th, 2009 //
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Anchor Intelligence CEO Miller Sees More Fraud Occurring In Clicks Than Impressions

Ken Miller is CEO of Anchor Intelligence, a traffic quality solutions provider. AdExchanger.com: You have an impressive list of client testimonials on your site. Can you discuss recent momentum at Anchor Intelligence? Any impact from the economy? KM: In the past two quarters, we’ve seen the number of inbound inquiries into Anchor Intelligence increase by... Continue reading »
by AdExchanger // June 17th, 2009 //
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