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»compliance

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Agencies, Brands and Publishers Beware: A Service Provider Approach To CCPA Is Risky

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Leigh Freund, president and CEO at the Network Advertising Initiative. Uncertainty has clouded preparations for compliance with the California Consumer Privacy Act (CCPA) ever since the law passed in 2018. Even... Continue reading »
by AdExchanger // October 12th, 2020 //
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Consent management platforms are largely overpromising what their solutions can do out of the box, according to Gartner’s most recent Hype Cycle report.
Gartner: CMPs Aren’t Always All They’re Cracked Up To Be

Consent management platform (CMP) vendors are largely overpromising what their solutions can do out of the box, earning them an unflattering spot in Gartner’s most recent Hype Cycle report. The report, released Monday, is Gartner’s first Hype Cycle study focused solely on digital advertising. In Gartner’s view, CMPs are just about to reach the “peak... Continue reading »
by Allison Schiff // July 27th, 2020 //
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Ethyca Raises $13.5M Series A To Automate The Manual Pain Of Data Privacy Compliance

Enforcement of the California Consumer Privacy Act (CCPA) begins in less than three weeks. “And many businesses just aren’t ready,” said Cillian Kieran, CEO and founder of Ethyca, a privacy compliance startup that closed its $13.5 million Series A on Thursday. The round brings Ethyca’s total funding to $20 million since the company raised its... Continue reading »
by Allison Schiff // June 11th, 2020 //
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IAB Tech Lab Intros New Spec To Handle CCPA Data Deletion Requests

The IAB Tech Lab publicly unveiled a technical spec on Friday so that publishers and their partners can handle data deletion requests under the California Consumer Privacy Act (CCPA). Documentation for the spec, which is part of an overall framework for CCPA compliance, was committed to GitHub last week. Under CCPA, companies and third-party partners... Continue reading »
by Allison Schiff // June 5th, 2020 //
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IAB Europe’s TCF: Google Will Integrate By June 30; Framework Faces Lengthy EU Approval Process

When the second version of IAB Europe’s Transparency and Consent Framework (TCF) for GDPR compliance comes out of beta on March 31, it still won’t integrate with Google. But that’s because IAB Europe has decided to give companies until June 30 before the previous version of the TCF is deprecated and TCF 2.0 becomes the... Continue reading »
by Allison Schiff // March 27th, 2020 //
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Comments On The AG’s Draft Regs For CCPA Show Businesses Are Unprepared

Regular Californians and business owners are uneasy about the California Consumer Privacy Act (CCPA), based on the feedback submitted to the California attorney general’s office on the AG’s implementation regs. The deadline to turn in comments to the AG’s office was Friday, Dec.6, which followed a 45-day public comment period. Although lawyers and trade associations... Continue reading »
by Allison Schiff // December 11th, 2019 //
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Google Will Integrate With IAB Tech Lab’s CCPA Compliance Specs By Jan. 1 Deadline

Ad industry, you can get off your tenterhooks: Google is going to adopt the IAB Tech Lab’s technical specs for compliance with the California Consumer Privacy Act (CCPA). The specs, which create a US privacy string not dissimilar to the Transparency and Consent Framework (TCF) developed by IAB Europe in the run up to GDPR,... Continue reading »
by Allison Schiff // December 4th, 2019 //
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The IAB Tech Lab Publishes Specs For CCPA Compliance As The Clock Ticks Down To Jan. 1

The IAB Tech Lab released the first version of technical specs on Monday that publishers and ad tech companies can use to start complying with the California Consumer Privacy Act (CCPA) while transacting via real-time bidding. The Interactive Advertising Bureau sought public comments for a draft of the compliance framework over a two-week period from... Continue reading »
by Allison Schiff // November 18th, 2019 //
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CCPA Compliance Tips: Map Your Data, Do Your Due Diligence And Try To Stay ‘Below The Radar’

The bad news: Lawyers and chief privacy officers think it’s “impossible” to fully comply with certain aspects of the California Consumer Privacy Act (CCPA). The good news: Everyone’s pretty much in the same boat, and the California attorney general’s office (probably) isn’t looking to put companies that do their due diligence out of business, said... Continue reading »
by Allison Schiff // November 8th, 2019 //
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The IAB/IAB Tech Lab Publish A Compliance Framework For CCPA And Public Comments Are Open

The California Consumer Privacy Act wants to make opting out of data collection as easy as clicking a button. But for publishers, advertisers and ad tech companies, it’s not so simple. On Tuesday, the Interactive Advertising Bureau and the IAB Tech Lab released the first draft of a compliance framework to help companies handle the... Continue reading »
by Allison Schiff // October 23rd, 2019 //
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