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»compliance

IAB Europe’s TCF: Google Will Integrate By June 30; Framework Faces Lengthy EU Approval Process

When the second version of IAB Europe’s Transparency and Consent Framework (TCF) for GDPR compliance comes out of beta on March 31, it still won’t integrate with Google. But that’s because IAB Europe has decided to give companies until June 30 before the previous version of the TCF is deprecated and TCF 2.0 becomes the... Continue reading »
by Allison Schiff // March 27th, 2020 //
»
Comments On The AG’s Draft Regs For CCPA Show Businesses Are Unprepared

Regular Californians and business owners are uneasy about the California Consumer Privacy Act (CCPA), based on the feedback submitted to the California attorney general’s office on the AG’s implementation regs. The deadline to turn in comments to the AG’s office was Friday, Dec.6, which followed a 45-day public comment period. Although lawyers and trade associations... Continue reading »
by Allison Schiff // December 11th, 2019 //
»
Google Will Integrate With IAB Tech Lab’s CCPA Compliance Specs By Jan. 1 Deadline

Ad industry, you can get off your tenterhooks: Google is going to adopt the IAB Tech Lab’s technical specs for compliance with the California Consumer Privacy Act (CCPA). The specs, which create a US privacy string not dissimilar to the Transparency and Consent Framework (TCF) developed by IAB Europe in the run up to GDPR,... Continue reading »
by Allison Schiff // December 4th, 2019 //
»
The IAB Tech Lab Publishes Specs For CCPA Compliance As The Clock Ticks Down To Jan. 1

The IAB Tech Lab released the first version of technical specs on Monday that publishers and ad tech companies can use to start complying with the California Consumer Privacy Act (CCPA) while transacting via real-time bidding. The Interactive Advertising Bureau sought public comments for a draft of the compliance framework over a two-week period from... Continue reading »
by Allison Schiff // November 18th, 2019 //
»
CCPA Compliance Tips: Map Your Data, Do Your Due Diligence And Try To Stay ‘Below The Radar’

The bad news: Lawyers and chief privacy officers think it’s “impossible” to fully comply with certain aspects of the California Consumer Privacy Act (CCPA). The good news: Everyone’s pretty much in the same boat, and the California attorney general’s office (probably) isn’t looking to put companies that do their due diligence out of business, said... Continue reading »
by Allison Schiff // November 8th, 2019 //
»
The IAB/IAB Tech Lab Publish A Compliance Framework For CCPA And Public Comments Are Open

The California Consumer Privacy Act wants to make opting out of data collection as easy as clicking a button. But for publishers, advertisers and ad tech companies, it’s not so simple. On Tuesday, the Interactive Advertising Bureau and the IAB Tech Lab released the first draft of a compliance framework to help companies handle the... Continue reading »
by Allison Schiff // October 23rd, 2019 //
»
Comic: Compliance Through The Years

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Zach Rodgers // May 17th, 2019 //
»
Mobile Apps Are Stalling On The Way To GDPR Compliance

Some apps don’t seem to be taking GDPR seriously – or maybe just don’t realize how much they’re leaving themselves exposed. Although mobile apps aren’t necessarily more at risk of GDPR violations, they do have specific and nuanced tasks they must complete in order to comply, and many are noticeably behind. Mobile apps that rely on... Continue reading »
by Allison Schiff // August 22nd, 2018 //
»
Ghostery Sheds Its Ad Tracker, Sells Off Its Plug-In To Focus On Compliance

Ghostery has decided not to have its cake and eat it too. On Wednesday, the company announced that it’s been acquired in an all-cash deal by Cliqz, a German privacy-focused browser that plans to use the ad-tracker tool to help expand its user base. The companies did not disclose a deal price. Hubert Burda Media,... Continue reading »
by Allison Schiff // February 15th, 2017 //
»
IAB Tech Lab Wants To Make Sure Advertisers Are Deploying Ads Correctly

In ad tech, even standards need standards. On Monday, the Interactive Advertising Bureau Tech Lab unveiled a compliance program for vendors to prove they’re adhering to the alphabet soup of ad delivery industry standards. Over the years, the IAB has developed a protocol for ad delivery: VAST for video ad serving; VPAID to allow video ads... Continue reading »
by Allison Schiff // November 7th, 2016 //
»
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