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»retailers

Facebook CPMs Will Be Higher Than Ever This Holiday Season

Too bad there isn’t a Black Friday deal on Facebook inventory – because it’s getting pricey. Following a massive 38% spike in CPMs on Facebook between September and the week before the election, prices dipped back to more normal levels during the first week in November before climbing back up again, according to digital agency... Continue reading »
by Allison Schiff // November 25th, 2020 //
»
Champs Sports: AR ‘Will Absolutely Become A Bigger Part Of Shopping Behavior’

While it’s unclear when physical shopping will snap back to pre-pandemic levels, retailers such as Foot Locker subsidiary Champs Sports, are experimenting with replacement technologies, including augmented reality. In September, Champs became the first sports brand to test a new AR shoppable lens on Snapchat. The format allows users to virtually try on different sneaker... Continue reading »
by Allison Schiff // October 13th, 2020 //
»
Brands Must Devise Different Strategies For Amazon, Social Media And The Open Web

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seraj Bharwani, Chief Strategy Officer at AcuityAds. Since the advent of One-Click checkout, advertisers have realized that awareness, consideration and purchase can all happen in seconds for consumable products. Thus, the... Continue reading »
by AdExchanger // September 15th, 2020 //
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Fayez Mohamood, Bluecore’s CEO and co-founder
Bluecore On Why CDPs Are ‘More Of A Capability Than A Stand-alone Category’

This is the seventh in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Microsoft, Tealium, Optimove, Adobe, Treasure Data and BlueConic. Bluecore doesn’t identify as a customer data platform – but a lot of people see it as one. And that’s the category’s conundrum in a nutshell: Buyers are still trying... Continue reading »
by Allison Schiff // July 1st, 2020 //
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These Companies Have Big Complaints About Big Tech – And Regulators Are Listening

Companies large and small have griped for years that tech giants – Google, Facebook, Amazon and Apple – habitually engage in anticompetitive behavior. Regulators around the world are now paying attention. In some cases, companies proactively proffer their grievances, while in others, regulators solicit their feedback as evidence gathering in newly launched antitrust investigations. Here’s... Continue reading »
by Allison Schiff // October 3rd, 2019 //
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Pinterest Eyes Bottom-Of-The-Funnel Budgets With Catalogs, Self-Serve Shopping Ads

On Monday, Pinterest introed a tool to help retailers automatically ingest their online product catalogs as pins, including up-to-date pricing and stock info. Advertisers can then take the additional step to promote their product pins as targeted shopping ads, which are now available via self-serve after a prolonged beta that started last year. Similar functionality... Continue reading »
by Allison Schiff // March 4th, 2019 //
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Omni.Digital: ‘Amazon Is Taking Over Retail’ (But That’s Not The End Of The Story)

Every retailer that isn’t Amazon is thinking about how not to get crushed by Amazon. “Amazon is taking over retail,” said Oliver Chen, managing director and senior equity research analyst at Cowen and Co., speaking at AdExchanger’s Omni.Digital conference in Chicago on Thursday. Based on its recent research, Cowen is betting that by 2017 Amazon... Continue reading »
by Allison Schiff // September 9th, 2016 //
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CPG Giant Reckitt Benckiser Gets Serious About M-Commerce

Mobile search has become a cornerstone of Reckitt Benckiser’s ecommerce strategy. “Mobile commerce is increasing exponentially, which is why it’s so important to reach people when they’re down the funnel and actually trying to buy a product,” said Shubhankar Goel, associate brand manager of ecommerce at Reckitt, which owns household brands like Lysol, Airwick, Mucinex,... Continue reading »
by Allison Schiff // June 24th, 2016 //
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User-Generated Video Helps Make The Sale For This Seasonal Summer Retailer

Even superfans need incentives. In the Pink, a regional Massachusetts-based retailer and the largest operator of Lilly Pulitzer affiliate stores in the US, wanted extra engagement during the busy summer season among “Lilly Lovers,” a term In The Pink founder Gordon Russell affectionately uses to describe his target demographic. “Lilly Pulitzer is to females what... Continue reading »
by Allison Schiff // August 19th, 2015 //
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Attention Retailers: You Are Now A Warehouse

“Stores as we knew them are over," said Lee Peterson, EVP of brand strategy and design at retail consultancy WD Partners at the 2015 National Retail Federation Big Show in New York City on Monday. For this, we can blame – or credit – the mobile device. According to research by WD Partners, in-store visits have fallen... Continue reading »
by Allison Schiff // January 13th, 2015 //
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