retailers

Around nine months ago, European department store chain El Corte Inglés started using a customer data platform to do more – and better – with its first-party data.

Publicis Groupe-owned Epsilon has been in the CRM business for 30 years, but the agency only launched a self-service digital CDP for enterprise clients late last month.

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Corbin de Rubertis, head of innovation at Meredith. The pandemic accelerated many consumer trends that were already in motion, including the collapse of the traditional funnel and the proliferation of ecommerce experiences in mobile apps, […]

The CPMs better be $1. On Thursday, Dollar Tree became the latest retailer to launch its own retail media network for its subsidiary, Family Dollar. The network, called Chesapeake Media Group, (Dollar Tree’s headquarters are located in Chesapeake, Virginia) joins the ranks of Walgreens, Walmart, CVS Pharmacy, Target/Roundel, Kroger, Best Buy and The Home Depot, […]

Too bad there isn’t a Black Friday deal on Facebook inventory – because it’s getting pricey. Following a massive 38% spike in CPMs on Facebook between September and the week before the election, prices dipped back to more normal levels during the first week in November before climbing back up again, according to digital agency […]

While it’s unclear when physical shopping will snap back to pre-pandemic levels, retailers such as Foot Locker subsidiary Champs Sports, are experimenting with replacement technologies, including augmented reality. In September, Champs became the first sports brand to test a new AR shoppable lens on Snapchat. The format allows users to virtually try on different sneaker […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seraj Bharwani, Chief Strategy Officer at AcuityAds. Since the advent of One-Click checkout, advertisers have realized that awareness, consideration and purchase can all happen in seconds for consumable products. Thus, the […]

This is the seventh in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Microsoft, Tealium, Optimove, Adobe, Treasure Data and BlueConic. Bluecore doesn’t identify as a customer data platform – but a lot of people see it as one. And that’s the category’s conundrum in a nutshell: Buyers are still trying […]

Companies large and small have griped for years that tech giants – Google, Facebook, Amazon and Apple – habitually engage in anticompetitive behavior. Regulators around the world are now paying attention. In some cases, companies proactively proffer their grievances, while in others, regulators solicit their feedback as evidence gathering in newly launched antitrust investigations. Here’s […]

On Monday, Pinterest introed a tool to help retailers automatically ingest their online product catalogs as pins, including up-to-date pricing and stock info. Advertisers can then take the additional step to promote their product pins as targeted shopping ads, which are now available via self-serve after a prolonged beta that started last year. Similar functionality […]