• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»bob walczak

What Is ‘Premium’ In Mobile?

“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Bob Walczak, general manager of mobile and video at PubMatic. When it comes to publishers, premium is the operative word, a designation that, like VIP access to any major event, opens up a whole new... Continue reading »
by AdExchanger // March 21st, 2014 //
»
The Cross-Platform Divide: Who Benefits?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Walczak, general manager of mobile and video at PubMatic. For those of us in the digital advertising community, there has arguably been no development that has inspired so much... Continue reading »
by AdExchanger // September 27th, 2013 //
»
Mobile Ad Delivery Gets a Whole Lot Simpler

"Now Serving Mobile" is a column focused on the audience-buying opportunity in mobile advertising. Bob Walczak is VP Mobile Product at Pubmatic. Mobile is a massively fragmented market, making a simple action like delivering a static banner ad a fairly involved process today. At this point we have figured out the basics. When an ad... Continue reading »
by AdExchanger // September 13th, 2012 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google Ad Manager Maintains Lead In Latest Advertiser Perceptions SSP Report
  • MediaMath Goes To The SOURCE, With CEO Joe Zawadzki
  • Twitch’s CMO: ‘As Long As It’s Done Right, Our Audience Is Ready To Engage With Brands’
  • You & Mr Jones Closes $260 Million Series B, Now Valued At $1.36 Billion
  • The Big Questions For Digital Advertising In 2021
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved