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»bob walczak

What Is ‘Premium’ In Mobile?

“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Bob Walczak, general manager of mobile and video at PubMatic. When it comes to publishers, premium is the operative word, a designation that, like VIP access to any major event, opens up a whole new... Continue reading »
by AdExchanger // March 21st, 2014 //
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The Cross-Platform Divide: Who Benefits?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Walczak, general manager of mobile and video at PubMatic. For those of us in the digital advertising community, there has arguably been no development that has inspired so much... Continue reading »
by AdExchanger // September 27th, 2013 //
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Mobile Ad Delivery Gets a Whole Lot Simpler

"Now Serving Mobile" is a column focused on the audience-buying opportunity in mobile advertising. Bob Walczak is VP Mobile Product at Pubmatic. Mobile is a massively fragmented market, making a simple action like delivering a static banner ad a fairly involved process today. At this point we have figured out the basics. When an ad... Continue reading »
by AdExchanger // September 13th, 2012 //
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