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»marty kihn

What Is The Role Of The CDP In Post-Cookie Media?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, senior vice president of marketing strategy, Salesforce Marketing Cloud.  Considering the future of post-cookie ad data management, a dominant scenario goes like this: Brands gather more first-party data from customers,… Continue reading »

by AdExchanger // March 5th, 2021 //
»
Salesforce Says It Will Launch A CDP (Yep, You Heard That Right)

If a customer data platform (CDP) is a “fad,” then it’s a lasting one – because Salesforce is launching one. The details are a little sketchy right now. Salesforce isn’t officially announcing its CDP until June at its Connections conference in Chicago, there isn’t a tangible product yet and Salesforce demurred to say exactly when… Continue reading »

by Allison Schiff // March 25th, 2019 //
»
Podcast: The Very Serious, Not At All Overblown Facebook Scandal

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. True or false: While Facebook was looking the other way, Cambridge Analytica exploited easy loopholes in its data policies to steal user data and swing a US presidential election. In this week’s podcast, Gartner Research VP Martin Kihn picks apart the assumptions underlying the latest… Continue reading »

by Zach Rodgers // April 6th, 2018 //
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