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»data broker

Meet ALC, The Data Broker You Probably Didn’t Know Existed (Yet)

ALC may be one of the biggest first-party data companies you’ve never heard of – but that’s about to change. Founded in 1978 as the American List Counsel, ALC started life as a provider of data services to direct marketers, which back then primarily meant developing customized consumer data files to support postal campaigns. But... Continue reading »
by Allison Schiff // June 28th, 2019 //
»
Data Brokers Respond To Senate Hearing

Edit 12/20: Experian's SVP of government affairs and public policy Tony Hadley (who also testified during the hearing) has written in with his observations. In the wake of Sen. Jay Rockefeller’s (D-WV) hearing on the practices of data marketers, AdExchanger reached out to the three data marketing solutions companies he accused of not complying with... Continue reading »
by Ryan Joe // December 19th, 2013 //
»

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