Why AI Treats Publisher Content As A Commodity; Playing Your Credit Cards Right
Why AI commoditizes publisher content; credit cards are incorporating brand deals at the expense of exclusivity; and McDonald’s launches a media network.
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The Rebooting
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Why Beehiiv Is Betting On Programmatic To Scale Its Ad Platform For Newsletters
Last week, newsletter platform beehiiv rolled out programmatic ads for the first time, which is a key part of its plan to build a one-stop-shop for creators, says CEO Tyler Denk.
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The Parade Of Performance Pluses; YouTube And Netflix Battle It Out
In today’s newsletter: Pinterest launches an ad optimization solution with familiar-sounding name; consumers can’t live without YouTube; and ad tech leaders try out trade journalism.
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Ad Targeting In The State Of The Union; Why Gaming Is The New Beating Heart Of Subscription Packages
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Kidding Around During the State of the Union address on Tuesday, President Biden called on lawmakers to get cracking on legislation that bans ads targeted at kids. “It’s time to ban targeted advertising to children, [and to] demand tech companies stop collecting personal […]