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»netflix

Digital Media Tightens Its Belt After Feasting On Garbage Metrics; Social Media Gets A CAT Scan

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. LOL Remember Comscore Rankings? Digital publishing is in a period of self-reflection. Instead of bragging about mass reach, the new norm will be looking at rational numbers to evaluate reach and readership, writes Brian Morrissey, former president and editor-in-chief of Digiday who now writes… Continue reading »
by AdExchanger // February 3rd, 2022 //
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It’s Spotify’s Turn To Battle Misinformation; Meta Leaves CrowdTangle To Wither

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Spot Of Bother Spotify weathered a weeklong storm as Joni Mitchell, Neil Young and others ditched the service in protest of The Joe Rogan Experience, Spotify’s crown jewel podcast … and a popular voice against COVID vaccinations.  But, fact is, Spotify will continue… Continue reading »
by AdExchanger // February 1st, 2022 //
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Swisher Nabs The Iger Interview; Piaget’s New CEO On Balancing A Luxury Brand

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Eye Of The Iger Former Disney head honcho Bob Iger is a “pessimist” on a Big Tech breakup or European-style regulation in the US.  Iger spoke with Kara Swisher of The New York Times just three weeks after retiring at the end of… Continue reading »
by AdExchanger // January 31st, 2022 //
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Pershing Square Places Its Bet On Netflix; But Who’ll Bet On Peacock?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. If It Ain’t Broke, Don’t Flix It Public investor Bill Ackman scooped 3.1 million Netflix shares, a 0.68% stake in the company. The bulk buy by Pershing Square, Ackman’s fund, was inspired by Netflix’s recent stock plunge, reports The Wall Street Journal. Netflix missed… Continue reading »
by AdExchanger // January 28th, 2022 //
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Microsoft’s Acquisition Spree Continues; The “Power” In Pricing Power

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Microsoft Is Not Playing Around Microsoft announced a $69 billion deal for Activision Blizzard, the game developer that owns Call of Duty, World of Warcraft and King, the mobile studio behind Candy Crush, among many other game franchises, The New York Times reports.… Continue reading »
by AdExchanger // January 19th, 2022 //
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The VAB Takes Another Dig At Nielsen; CEO David Kenny Pushes Back

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sting Like A VAB Days after the Media Rating Council stripped Nielsen of its accreditation for National and Local TV Ratings, the Video Advertising Bureau is getting in another dig. The industry group kickstarted Nielsen’s MRC drama in July with a call to remove… Continue reading »
by AdExchanger // September 10th, 2021 //
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Warby Parker And AllBirds Prep IPOs; Pokémon Pursues Co-Marketing Deals

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disrupting Who?  Warby Parker and Allbirds, two DTC standouts, filed their pre-IPO S-1s last week. It was a reminder of the challenges facing digitally native vertical brands (DNVBs). Each company had its best sales year in 2020, with strong growth rates and retail businesses.… Continue reading »
by AdExchanger // September 9th, 2021 //
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Publishers At Odds Over SPAC; Ad Fraud Is Not A Plague

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The SPAC Attack Online publishers are popular takeover targets for special purpose acquisition companies (SPACs), which promise a route to IPO without the typical pre-IPO roadshow – the well-known brand merges with an already-public shell company. First-party data and ad tech companies have boomed… Continue reading »
by AdExchanger // August 31st, 2021 //
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Amazon Following Spotify’s Lead; Google Helping Publishers Plan For FLoC

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Everything Store Adds More Audio Amazon is new to podcasting but it’s moving fast, borrowing from Spotify’s playbook. After scooping up podcast publisher Wondery eight months ago, it’s now signing exclusive distribution and ad deals with buzzy podcasts like SmartLess (hosted by Jason Bateman,… Continue reading »
by AdExchanger // August 17th, 2021 //
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Vizio Nixes DSPs From Inscape; Ad-Free Programmers Missing Out

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tunnel Vizio-n Vizio will remove many DSPs from its Inscape smart TV data service, Business Insider reports. Inscape was a popular way to retarget CTV audiences using online advertising IDs, working with DSPs such as The Trade Desk, VideoAmp, Engine Group, MediaMath and Cadent.… Continue reading »
by AdExchanger // July 30th, 2021 //
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