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»MasterCard

State Facebook Antitrust Probe Expands To 47 AGs; US Headwinds Eat Into IPG's Net Revenue

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Power In Numbers Attorneys general from 31 additional states have joined New York AG Letitia James’s probe into Facebook, bringing the number of states involved to 46 (not including the territory of Guam, which is also hopping aboard). James first launched the probe, which... Continue reading »
by AdExchanger // October 23rd, 2019 //
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Mastercard CMO Raja Rajamannar: Marketing Is Facing An 'Existential Crisis'

Marketing, once largely a creative occupation, now requires understanding of data, tech and business. And many CMOs don’t have the necessary skills. “Clearly, marketing folk are not able to justify their existence,” said Mastercard CMO Raja Rajamannar. He added: “There is such a significant component of technology within marketing that without understanding how to leverage... Continue reading »
by Alison Weissbrot // March 19th, 2019 //
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Viacom To Acquire Pluto TV; Netflix Flexes Promotional Muscle

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Viacom Nabs Pluto Viacom will acquire free, ad-supported streaming service Pluto TV for $340 million. The standalone app, which reaches 12 million monthly users primarily on connected TVs, will give Viacom a new audience to sell and a distribution channel for its content library.... Continue reading »
by AdExchanger // January 23rd, 2019 //
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Mastercard Helps Power Google Store Sales Measurement – Here’s Who Else Supplies Purchase Data

While Google said in May 2017 it was using purchase data from unnamed payment processors to link online ads to transactions, Bloomberg discovered Thursday that one partner is Mastercard. To recap, Google is using purchase data for a product called Store Sales Measurement product, which tracks the connection between online ads and in-store purchases. “The... Continue reading »
by Rae Paoletta // August 31st, 2018 //
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The Purchase Data Playbook For Marketers

While tapping into purchases helps advertisers close the loop around the actual conversion, the use cases for purchase data have evolved far beyond measurement. The use of transactional data is maturing in media activation, as is the ability to commingle it with other data sources like behavioral, location and even panels in channels like addressable... Continue reading »
by Kelly Liyakasa // November 13th, 2017 //
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How Enterprise CMOs Keep Their Budgets From Being Squeezed

For a CMO, convincing the CEO or CRO to put more money toward marketing is a tall order. Because it’s difficult for marketing to prove ROI, large organizations often squeeze the budget. That’s changing. When Denise Karkos became CMO of TD Ameritrade, she told her board upfront that she planned to invest in data, analytics... Continue reading »
by Alison Weissbrot // October 24th, 2016 //
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Location Plus Transaction = Priceless. MasterCard Hooks Up With PlaceIQ For Location-Based Insights

MasterCard is partnering with location data company PlaceIQ to help retailers and merchants connect what people buy to where people go. The relationship, unveiled Wednesday, “paints a much richer picture than location or transaction insights can provide by themselves,” said Shubhra Srivastava, VP of media solutions at MasterCard. “Location data complements transaction-based insights and provides... Continue reading »
by Allison Schiff // August 3rd, 2016 //
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Mastercard Hopes To One-Up Apple Pay By Hooking Into Retail And Chat Apps

Less card. More connected commerce. That’s Mastercard’s new mantra as it paves the way for payments in an IoT environment. While IoT commerce might mean consumers buy en masse from their connected fridge one day, Mastercard is starting from a more tangible place, helping brands like JetBlue test bookings in chat apps like Facebook Messenger.... Continue reading »
by Kelly Liyakasa // July 15th, 2016 //
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DMEXCO: MasterCard CMO Says Digital To Significantly Outpace Traditional Spend

More than 32,000 will congregate in Cologne, Germany, this week to spark a dialogue about the connected consumer and the state of the digital media economy. Among those gathered here will be MasterCard’s chief marketing officer, Raja Rajamannar, who will join a bevy of global agency and platform execs at the yearly Digital Marketing Exposition... Continue reading »
by Kelly Liyakasa // September 14th, 2015 //
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Chrysler Exec: ‘Device Stitching At A Household Level Continues To Elude Us’

Marketing attribution and device fragmentation continue to prevent advertisers from further investing in mobile advertising, said MasterCard and Chrysler executives in a panel discussion at the Mobile Marketing Association’s New York Forum on Tuesday. Bob Arnold, digital strategy and media lead of North America at Google, moderated a discussion with Benjamin Jankowski, group head of... Continue reading »
by Judith Aquino // May 7th, 2014 //
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