Behind NYT’s First Foray Into In-Game Advertising
Crossplay is NYT’s first two-player game, and marks the first time that users will see ads within the game experience itself.
ARCHIVE FOR:
Connections
-
-
P&G Is Spending More For Paid; If It Ain’t Broke, Don’t Flix It
In today’s newsletter: P&G boosts paid media budgets by 14%; why lower subscription prices aren’t enough to sustain the current rate of ad-supported streaming signups; and news publishers follow the NYT’s lead by using games to retain visitors.