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»jeff green

Oracle is the latest company to join Unified ID 2.0. The integration will allow marketers to use the UIDs to help with identity resolution.
Oracle Signs On To Support Unified ID 2.0

Next up in Unified ID 2.0 partner news: Oracle. On Thursday, Oracle became the most recent company to join the open source initiative, developed by The Trade Desk to serve as a hashed email-based alternative to third-party cookies. Specifically, Oracle’s integration with UID 2.0 will allow marketers to use the identifier to help with identity... Continue reading »
by Allison Schiff // May 13th, 2021 //
»
Why A Unified ID Is Critical To The Open Internet, Journalism, And TV

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Green, CEO at The Trade Desk. There is an index for the equities markets that tracks volatility called the VIX, used by many to gauge fear or stress in the... Continue reading »
by AdExchanger // March 15th, 2021 //
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The Trade Desk Surges In Q3 – Here’s Why Everyone Is Flipping Out

Holy stock market obliteration, Batman! The Trade Desk continued its meteoric trajectory, when it reported Q3 revenue of $216 million on Thursday, a 32% YoY increase, and a 45% leap from the previous quarter. Its stock price Friday morning was more than 25% and still on an upward trajectory, and it has a market cap... Continue reading »
by Ryan Joe // November 6th, 2020 //
»
Top 3 Takeaways From The Trade Desk’s Second Quarter Earnings Report

The Trade Desk’s stock was up nearly 5% in after-hour’s trading on Thursday, despite posting a 13% year-over-over dip in revenue in the second quarter. To what does TTD owe this optimism? Two words: connected TV. “We believe that the COVID pandemic has permanently accelerated the growth of CTV,” CEO Jeff Green told investors on... Continue reading »
by Allison Schiff // August 7th, 2020 //
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Social Distancing With Friends: Jeff Green

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Jeff Green, The Trade Desk founder and CEO, is at home in Southern California, grounded for the longest time in decades, according to the ad tech vet and business road warrior. But The Trade Desk isn’t hitting pause. Because many smaller ad platforms and startups that... Continue reading »
by James Hercher // April 21st, 2020 //
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Emmy Awards Ad Spend Foretells The Streaming Wars; No Love For The Walled Gardens

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Move Over Rick Welday is stepping out of his shoes as Xandr president and likely right into a position at either AT&T or WarnerMedia. The change comes as AT&T begins to bring the three pillars of its new media empire – communications, advertising and... Continue reading »
by AdExchanger // September 24th, 2019 //
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Podcast: Behind The Dashboard With Jeff Green, CEO Of The Trade Desk

Welcome to episode No. 10 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. During The Trade Desk's IPO road show, the company met with plenty of skepticism in meetings with more than 100 investment firms. No surprise there, given the market doldrums around ad tech stocks. "There was a lot of negative sentiment... Continue reading »
by Zach Rodgers // January 17th, 2017 //
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A Programmatic Super Bowl: Coming Sooner Than You Think

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Jeff Green, founder and CEO of The Trade Desk. Up until recently, it was unheard of for advertisers to put their Super Bowl ads online ahead of the big game. Today, it’s a smart... Continue reading »
by AdExchanger // January 21st, 2015 //
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Fútbol, Football And A Move Past Last-Touch Attribution

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Green, founder and CEO at The Trade Desk. While I joined my fellow Americans in catching World Cup fever, I couldn’t help but lose some steam after the US... Continue reading »
by AdExchanger // July 16th, 2014 //
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Who’s Winning What: The Real Privacy Story In Online Advertising

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Green, CEO at The Trade Desk. Mozilla is no longer out alone calling for the end of third-party cookies; others such as Google and Microsoft have joined the fray in... Continue reading »
by AdExchanger // December 6th, 2013 //
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