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»jeff green

Emmy Awards Ad Spend Foretells The Streaming Wars; No Love For The Walled Gardens

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Move Over Rick Welday is stepping out of his shoes as Xandr president and likely right into a position at either AT&T or WarnerMedia. The change comes as AT&T begins to bring the three pillars of its new media empire – communications, advertising and... Continue reading »
by AdExchanger // September 24th, 2019 //
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Podcast: Behind The Dashboard With Jeff Green, CEO Of The Trade Desk

Welcome to episode No. 10 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. During The Trade Desk's IPO road show, the company met with plenty of skepticism in meetings with more than 100 investment firms. No surprise there, given the market doldrums around ad tech stocks. "There was a lot of negative sentiment... Continue reading »
by Zach Rodgers // January 17th, 2017 //
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A Programmatic Super Bowl: Coming Sooner Than You Think

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Jeff Green, founder and CEO of The Trade Desk. Up until recently, it was unheard of for advertisers to put their Super Bowl ads online ahead of the big game. Today, it’s a smart... Continue reading »
by AdExchanger // January 21st, 2015 //
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Fútbol, Football And A Move Past Last-Touch Attribution

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Green, founder and CEO at The Trade Desk. While I joined my fellow Americans in catching World Cup fever, I couldn’t help but lose some steam after the US... Continue reading »
by AdExchanger // July 16th, 2014 //
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Who’s Winning What: The Real Privacy Story In Online Advertising

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Green, CEO at The Trade Desk. Mozilla is no longer out alone calling for the end of third-party cookies; others such as Google and Microsoft have joined the fray in... Continue reading »
by AdExchanger // December 6th, 2013 //
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