“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jeff Green, founder and CEO of The Trade Desk. Up until recently, it was unheard of for advertisers to put their Super Bowl ads online ahead of the big game. Today, it’s a smart […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Green, founder and CEO at The Trade Desk. While I joined my fellow Americans in catching World Cup fever, I couldn’t help but lose some steam after the US […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Green, CEO at The Trade Desk. Mozilla is no longer out alone calling for the end of third-party cookies; others such as Google and Microsoft have joined the fray in […]
