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»Procter & Gamble

After Transparency, P&G’s Pritchard Has A New Mission: Getting A Signal Into The Walled Gardens

This summer, P&G posted the best quarter of sales growth in a decade, and its stock price has nearly doubled since spring 2018. To create that growth, P&G is increasingly grabbing the reins, Chief Brand Officer Marc Pritchard told attendees at the ANA Masters of Marketing in Orlando, Florida, on Friday. P&G’s progress came after... Continue reading »
by Sarah Sluis // October 7th, 2019 //
»
Marketing Vet Jim Stengel Spent 25 Years At P&G And He’s Got Some Advice

After a quarter-century in marketing roles at P&G – including seven as CMO – you learn a thing or two about how to grow a brand. Jim Stengel started at P&G in 1983 as a brand assistant on Duncan Hines, moving his way up the ranks to marketing chief by 2001. He handed the reins to Marc... Continue reading »
by Allison Schiff // September 28th, 2018 //
»
P&G Puts Working Media Back To Work

Procter & Gamble’s overall advertising budget is still decreasing as the company pulls back on agency fees and services, but the world’s biggest ad spender has begun to return spend to working media, CEO David Taylor told investors during the company’s earnings call on Tuesday. P&G has spent more than a year pushing new digital... Continue reading »
by James Hercher // July 31st, 2018 //
»
P&G Indonesia Takes A Shine To Deterministic Telco Data

Just because someone doesn’t have a smartphone doesn’t mean she doesn’t need shampoo. But reaching her with the right message on mobile is a knotty challenge, as P&G Indonesia learned while developing a media plan to promote the launch of a new anti-dandruff shampoo from Pantene. Indonesia is a nation comprised of thousands of islands... Continue reading »
by Allison Schiff // May 17th, 2018 //
»
CPGs Focus On Marketing In Tough US Retail Landscape

The world’s largest consumer product brands are struggling to grow their US businesses. While some of the challenges are macro-economic, like increased transportation costs, the biggest factor is the growth of retail private-label brands, which can’t be acquired or stamped out like startup competitors. Large CPGs are also adjusting to new direct-to-consumer and ad-heavy startup... Continue reading »
by James Hercher // February 27th, 2018 //
»
Procter & Gamble Plans To Keep Slashing Marketing Costs

Procter & Gamble isn’t done trimming its agency and advertising investments, even after a year of deep cuts to media and production budgets, according to senior managers during the company’s Q2 earnings report on Tuesday. Digital media and tech vendors have become more transparent since P&G began crusading against online supply chain failures a year... Continue reading »
by James Hercher // January 23rd, 2018 //
»
Recount Surprise: Marc Pritchard's Agenda Under Siege As Activist Peltz Appears To Win P&G Board Seat

Activist investor Nelson Peltz of Trian Fund Management won a recount vote for a board seat at Procter & Gamble. In the wake of the early October vote, the initial vote count had Peltz down by a narrow margin, but that now appears to be wrong. In a statement shared with AdExchanger late Wednesday, the... Continue reading »
by James Hercher // November 15th, 2017 //
»
Procter & Gamble Beats Back Activist Investor, And Its Existing Brand Strategy Is Safe – For Now

Nelson Peltz, founding partner of Trian Fund Management, narrowly lost a bid to win a board seat with Procter & Gamble on Tuesday, following a vote at the company’s shareholder meeting in Cincinnati, Ohio. Peltz and his Trian fund are known for waging aggressive proxy battles to obtain public company board positions and then using... Continue reading »
by James Hercher // October 10th, 2017 //
»
Marketers Warm To Google And Facebook As The Blame Shifts To Ad Tech Middlemen

Despite a year marred by brand safety blunders, measurement errors and targeting missteps, marketers are mending ties with Facebook and Google as they place blame for the industry’s many issues on its ad tech underbelly. “Just 25% of CMOs’ digital media investment reaches target audiences,” said ANA CEO Bob Liodice during his opening remarks at... Continue reading »
by Alison Weissbrot // October 6th, 2017 //
»
Pritchard's Progress: P&G Marketing Chief On The Impact Of His Digital Ultimatums

Procter & Gamble Chief Brand Officer Marc Pritchard is pleased overall with the response to his tough talk of the past year. And he's optimistic that Facebook, Google and others will meet P&G's deadline to align on third-party measurement standards and have their methods audited by the Media Ratings Council by the end of this... Continue reading »
by Zach Rodgers // October 5th, 2017 //
»
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