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»Procter & Gamble

Tackling The Challenge Of Healthcare Marketing In CTV

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. The connected TV streaming boom is drawing a traditionally conservative group of marketers in healthcare and pharmaceuticals, who are attracted to CTV’s targeting and customization capabilities. Healthcare and pharma marketers’ digital advertising spend grew over 14% in 2020 and is expected to... Continue reading »
by Tony Rifilato // July 15th, 2021 //
»
Nielsen, Deloitte, PwC And P&G All Helped Draft The CAID Spec

P&G isn’t the only western company that was deeply involved in the development of the China Advertising ID (CAID). The China-based arms of Nielsen, Deloitte and PricewaterhouseCoopers are all listed as “drafting organizations” behind the CAID standard in the original technical specs. CAID is an IDFA workaround that was devised for the specific purpose of... Continue reading »
by Allison Schiff // April 12th, 2021 //
»
P&G Tested China's IDFA Workaround; Twitter Was In Talks To Acquire Clubhouse For $4B

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Raising CAID  Procter & Gamble took part in early tests by Chinese trade groups and tech companies to bypass Apple’s upcoming privacy changes, according to The Wall Street Journal. P&G experimented with the so-called CAID (China Advertising ID), which uses unique device attributes to... Continue reading »
by AdExchanger // April 9th, 2021 //
»
AdExchanger Talks: P&G Senior Director Eric Austin

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. The downfall of digital identifiers – and the question of what will replace them – is being closely followed by agencies, publishers and ad tech. Are brands paying as much attention? Well, the world’s largest advertiser most certainly... Continue reading »
by Zach Rodgers // August 3rd, 2020 //
»
Samsung In Talks To Install Google Services On Its Phones; P&G Negotiates Upfront Deals Directly With TV Nets

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nixby Samsung is negotiating a deal with Alphabet that would give Google products more prominence on its smartphones, Bloomberg reports. The Google Android operating system is already the default OS for Samsung Galaxy phones, but this deal would put Google’s digital assistant and the... Continue reading »
by AdExchanger // July 30th, 2020 //
»
P&G's Billie Acquisition Bolsters DTC Category; Microsoft Moves Into Retail Advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Wind In DTC’s Sails Procter & Gamble’s acquisition of Billie, a shaving and body care startup focused on women, has given a boost to the DTC entrepreneur and investor community. Terms of the deal were not disclosed, so it’s unclear if it even was... Continue reading »
by AdExchanger // January 10th, 2020 //
»
After Transparency, P&G’s Pritchard Has A New Mission: Getting A Signal Into The Walled Gardens

This summer, P&G posted the best quarter of sales growth in a decade, and its stock price has nearly doubled since spring 2018. To create that growth, P&G is increasingly grabbing the reins, Chief Brand Officer Marc Pritchard told attendees at the ANA Masters of Marketing in Orlando, Florida, on Friday. P&G’s progress came after... Continue reading »
by Sarah Sluis // October 7th, 2019 //
»
Marketing Vet Jim Stengel Spent 25 Years At P&G And He’s Got Some Advice

After a quarter-century in marketing roles at P&G – including seven as CMO – you learn a thing or two about how to grow a brand. Jim Stengel started at P&G in 1983 as a brand assistant on Duncan Hines, moving his way up the ranks to marketing chief by 2001. He handed the reins to Marc... Continue reading »
by Allison Schiff // September 28th, 2018 //
»
P&G Puts Working Media Back To Work

Procter & Gamble’s overall advertising budget is still decreasing as the company pulls back on agency fees and services, but the world’s biggest ad spender has begun to return spend to working media, CEO David Taylor told investors during the company’s earnings call on Tuesday. P&G has spent more than a year pushing new digital... Continue reading »
by James Hercher // July 31st, 2018 //
»
P&G Indonesia Takes A Shine To Deterministic Telco Data

Just because someone doesn’t have a smartphone doesn’t mean she doesn’t need shampoo. But reaching her with the right message on mobile is a knotty challenge, as P&G Indonesia learned while developing a media plan to promote the launch of a new anti-dandruff shampoo from Pantene. Indonesia is a nation comprised of thousands of islands... Continue reading »
by Allison Schiff // May 17th, 2018 //
»
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