• Programmatic I/O New York//
  • 2022 AdExchanger Awards//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O Las Vegas
    • Programmatic I/O New York
    • Industry Preview
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Sony

AdExplainer: What Are The Different Types Of Video Game Ads?

The words “video game advertising” conjure images of digital billboards in virtual worlds, but that doesn’t capture the full breadth of advertising opportunities video games have to offer. Games can support intrinsic or native in-game ads, as well as ads that are delivered alongside gameplay but exist outside the game itself, like pause-menu display ads… Continue reading »
by Anthony Vargas // July 5th, 2022 //
»
Shopify Isn’t All In On Ads (Yet); Universal Music Joins The Media Network Parade

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shopify Is ‘Just Browsing’ Ads Shopify held its twice-annual road map update event this week. Shopify Editions, as the get-together is called, offered up a handful of tantalizing tidbits for industry observers awaiting news of a consolidated Shopify ad platform.  In May, there… Continue reading »
by AdExchanger // June 24th, 2022 //
»
Yellowstone Is A Huge Hit, But For Who? AppLovin Makes A CTV Acquisition

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Blood From A Yellowstone Kevin Costner announced a four-part docuseries titled Yellowstone: One-Fifty about Yellowstone National Park, distributed by the right-wing media outlet Fox Nation. So, who cares?  It’s only amusing because it shows how powerful a tentpole series can be in this… Continue reading »
by AdExchanger // March 2nd, 2022 //
»
Francesco Petruzzelli, CTO, Bidstack
Why Next-Gen Consoles Could Be The Next Big Marketing Opportunity

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Francesco Petruzzelli, CTO of Bidstack. In a year defined by indoor and solo activities, gaming offered entertainment and social connection for millions of people. Now, one of gaming’s most defining… Continue reading »
by AdExchanger // December 28th, 2020 //
»
AT&T Wants To Sell Crunchyroll For $1.5 Billion; Here’s How Much Top Ad Tech Execs Make In A Year

This Isn’t Even My Final Form Will Sony acquire anime streaming service Crunchyroll from AT&T and pair it with its existing service Funimation? According to The Information, the big sticking point keeping that dream from happening is the price: AT&T reportedly wants $1.5 billion. While the initial move to offload Crunchyroll began in May, it… Continue reading »
by AdExchanger // August 13th, 2020 //
»
Sony Crackle Thinks Like TV, Acts Like Digital

Sony Pictures TV thinks there’s power in remaining subscription-free. In the case of its free streaming premium video network Crackle, which clocks 22 million monthly uniques, it promises brand partners a 93% ad completion rate and an engaged audience. Sony Crackle in April staged its first upfront presentation. “Because we see ourselves as a TV… Continue reading »
by Kelly Liyakasa // October 5th, 2015 //
»
AnyClip Raises $21 Million To Add A Higher Dosage Of Data To Video Ads

AnyClip Media, which helps studios like Universal Studios and Warner Brothers distribute video content, has raised $21 million to beef up its product road map. AnyClip will also hire about 100 people globally this year to support growth in Europe and Asia. It also intends to examine non-organic growth opportunities for companies that fit its… Continue reading »
by Kelly Liyakasa // July 14th, 2015 //
»
Retailers Brace For Holiday Mobile Commerce Crush

Mobile commerce will reach new highs on Black Friday and Cyber Monday this year, and retailers are hastily preparing for the onslaught of traffic those devices will bring. Couple that with the fact that there are 26 days between Thanksgiving and Christmas, compared to last year’s 32, and retail marketers are working on compressed campaign… Continue reading »
by Kelly Liyakasa // September 25th, 2013 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • What The End Of Days For Ad Tech Might Look Like
  • Losing Faith In Walled Gardens, Brands Test New Analytics
  • CTV Is Immune To Cookie Deprecation – Here’s What That Means For Ad Targeting
  • The Big Story: Google’s Pain Is The Trade Desk’s Gain
  • Meta’s Automated Shopping Campaigns Are Out Of Beta
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved