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»Sony

Sony Crackle Thinks Like TV, Acts Like Digital

Sony Pictures TV thinks there’s power in remaining subscription-free. In the case of its free streaming premium video network Crackle, which clocks 22 million monthly uniques, it promises brand partners a 93% ad completion rate and an engaged audience. Sony Crackle in April staged its first upfront presentation. “Because we see ourselves as a TV... Continue reading »
by Kelly Liyakasa // October 5th, 2015 //
»
AnyClip Raises $21 Million To Add A Higher Dosage Of Data To Video Ads

AnyClip Media, which helps studios like Universal Studios and Warner Brothers distribute video content, has raised $21 million to beef up its product road map. AnyClip will also hire about 100 people globally this year to support growth in Europe and Asia. It also intends to examine non-organic growth opportunities for companies that fit its... Continue reading »
by Kelly Liyakasa // July 14th, 2015 //
»
Retailers Brace For Holiday Mobile Commerce Crush

Mobile commerce will reach new highs on Black Friday and Cyber Monday this year, and retailers are hastily preparing for the onslaught of traffic those devices will bring. Couple that with the fact that there are 26 days between Thanksgiving and Christmas, compared to last year’s 32, and retail marketers are working on compressed campaign... Continue reading »
by Kelly Liyakasa // September 25th, 2013 //
»
 

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