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»evercore

As Buyers And Sellers Wise Up, Are Programmatic Media Companies On The Outs?

Are programmatic media companies about to hit the wall? Ken Sena, managing director and Internet analyst at investment banking analyst firm Evercore Partners, is wary. Despite the exuberant expectations around companies like Criteo and Rocket Fuel, Sena sees a possible multifront threat on the horizon. In an Evercore report called “Questioning Competitive Barriers In Programmatic,”... Continue reading »

by Ryan Joe // April 1st, 2014 //
»
 

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