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»Mark Grether

Sizmek Revamps The Rocket Fuel DSP – But Does The World Need Another Buying Platform?

Many in the ad tech industry view demand-side platforms (DSPs) as commodities. Sizmek is hoping to prove otherwise, as it took the wraps off a revamped buying platform Tuesday. Made from the old Rocket Fuel DSP, the new offering, according to Sizmek CEO Mark Grether, has a more streamlined user interface than its previous iteration,... Continue reading »
by Ryan Joe // July 31st, 2018 //
»
The 10/90 Rule: The Media Industry’s Future Business Model

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Mark Grether, CEO at Sizmek. We’ve all heard the saying, “Every company is becoming a tech company,” but it seems we’re moving past that notion, with every company now becoming a media company. It’s... Continue reading »
by AdExchanger // October 20th, 2017 //
»
Podcast: Sizing Up Sizmek

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Mark Grether has held just about every marketing job you can imagine. He was an agency guy at WPP (where he cofounded Xaxis), a publisher exec in Germany, a client-side marketer in the retail industry and even a professor of marketing. Today he is CEO... Continue reading »
by Zach Rodgers // October 6th, 2017 //
»
Sizmek CEO Nguyen To Depart, Xaxis Alum Grether To Step In

Sizmek CEO Neil Nguyen will leave the company in the wake of the company's $122 million private equity buyout by Vector Capital last year. The company's board named former Xaxis global COO Mark Grether executive chairman, but has not identified a replacement CEO. Nguyen will stay on until the end of April to ensure a smooth... Continue reading »
by Ryan Joe // February 6th, 2017 //
»
Xaxis's Mark Grether: 2014 Will Bring Video, Sequential Messaging To Programmatic Buys

Late last year, we asked a handful of senior execs at platform companies to answer the question, “What will happen next year in marketing and advertising that hasn’t happened before?” This year we invited some of those same contributors to evaluate their earlier forecasts and update them for 2014. The below is from Mark Grether, chief... Continue reading »
by Zach Rodgers // December 16th, 2013 //
»
Xaxis Axes DSP, Calls Trading Platforms 'Commoditized'

WPP Group's trading desk Xaxis is known for its proprietary approach to technology. The GroupM unit has incubated numerous ad platforms, a legacy of WPP's 2007 acquisition of 24/7 Media. It offers these products to clients as an alternative to licensing from vendors. By contrast, trading desk rivals VivaKi AOD (Publicis), Cadreon (IPG), and Accuen (Omnicom) are... Continue reading »
by Zach Rodgers // June 5th, 2013 //
»
 

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