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»universal mccann

If the ongoing pandemic has demonstrated anything, it’s that pre-packaged pre-COVID consumer data no longer applies.
Search Data Is Becoming A Central Part Of UM’s Strategic Planning Process

If the ongoing pandemic has demonstrated anything, it’s that pre-packaged pre-COVID consumer data no longer applies. “The world has completely changed and there are a lot of stale data sets out there,” said Dominic Joseph, CEO of search intelligence company Captify, which released a self-serve insights, planning and activation platform on Wednesday called Sense. Several... Continue reading »
by Allison Schiff // February 10th, 2021 //
»
Toyota Uses Programmatic OOH In Turkey To Spread The Word On Hybrid Cars

Toyota needed to put out a wide-reaching message to raise awareness about its hybrid vehicles in Turkey, a market where the concept is new and not widely adopted. To do so, it turned to the broadest reach medium there is: out of home (OOH). But Toyota wanted to introduce some targeting to reach its intended... Continue reading »
by Alison Weissbrot // December 14th, 2018 //
»
IAS Acquisition Highlights Growing Competition Among Ad Verification Vendors

Vista Equity Partners’ plan to buy a majority stake in Integral Ad Science – valuing the company at $820 million, according to AdExchanger sources, or up to $850 million, according to Axios – underscores the ongoing importance of ad verification and the pressure these vendors face to grow their product offering to remain competitive. “There’s... Continue reading »
by Ryan Joe // June 6th, 2018 //
»
VPAID May Improve Video Measurement, But Gaps Remain In Mobile And OTT

Although the Video Player Ad-Serving Interface (VPAID) was meant to create better measurement in online video, it’s not that compatible with mobile video or OTT. “Everyone wants to measure [viewability] and they’re giving us VPAID tags, but VPAID doesn’t work in all environments,” said Soo Jin Oh, VP of client strategy for Cox Media’s digital... Continue reading »
by Kelly Liyakasa // August 21st, 2017 //
»
Behind CEO Henry Tajer’s Exit At IPG Mediabrands

Last week, IPG Mediabrands global CEO Henry Tajer announced he will leave the company and head back to Australia for personal reasons. But executive politics and challenges facing media agencies also factored into his departure. Tajer, a 10-year veteran of IPG Mediabrands, became global head in 2015 after a successful stint as CEO of Mediabrands... Continue reading »
by Alison Weissbrot // May 11th, 2017 //
»
Location Player xAd Intros Performance Metric For Foot Traffic

XAd only wants advertisers to get paid if someone actually walks in the door. On Thursday, the location-based mobile ad network said it would allow brands to transact on a cost-per-visit (CPV) basis. Advertisers will be able to make media buys based on foot traffic-related KPIs and only pay for performance. It’s an appealing proposition... Continue reading »
by Allison Schiff // March 16th, 2017 //
»
Cannes 2016: McCann Worldgroup Faces Down The Challenges Of Programmatic Creative

Agency creatives can be iffy about applying programmatic concepts, such as targeting, data layering or real-time bidding. Not in all cases, of course – they recognize the moments when programmatic can boost a campaign. But programmatic advocates, they feel, sometimes excessively focus on the technology. They also have a tendency to automate more than what... Continue reading »
by Ryan Joe // June 24th, 2016 //
»
Streaming Radio Takes Off With Consumers – But Struggles To Find Its Niche In Digital Advertising

When Pandora announced its intent in November to acquire the assets of Rdio, it was reportedly an attempt to make up an ad revenue shortfall. Though people increasingly listen to online radio, with 143 million each month this year (the number has doubled since 2010, according to Edison Research), streaming services are still working out approaches... Continue reading »
by Michele Lent Hirsch // December 16th, 2015 //
»
Vistar Media Taps Carrier Data To Target Consumers Across Mobile And OOH

Here’s a potential new acronym for you: MOOH – that’s to say, mobile out-of-home. Digital OOH programmatic player Vistar Media launched an extension of its cross-screen offering Wednesday via a partnership with AirSage, a little-known Atlanta-based company that collects data on consumer location and population movement. AirSage captures and analyzes in the neighborhood of 15... Continue reading »
by Allison Schiff // October 22nd, 2014 //
»
Agencies Say MoPub Native Ads Will Be Big…When Twitter's Data Arrives

By Judith Aquino and Zach Rodgers Twitter unveiled a native ad offering for app publishers on Thursday, courtesy of its MoPub mobile exchange subsidiary. Read the blog post. While not new, the idea of "programmatic" native ads in mobile  raises some interesting possibilities, agency execs told AdExchanger. Most of those possibilities hinge on Twitter's willingness... Continue reading »
by AdExchanger // December 12th, 2013 //
»
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