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INCRMNTAL’s new platform uses causal AI models to measure and help marketers understand the relationship between cause and effect.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. I Don’t Speak TikTok TikTok introduced search ad campaigns last year. But it’s a tough sell, especially considering TikTok’s organic traction. TikTok has a strong consumer pitch, which happens to be the focus of its new ad campaign, but advertisers are wary, Marketing […]