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»coronavirus pandemic

If the ongoing pandemic has demonstrated anything, it’s that pre-packaged pre-COVID consumer data no longer applies.
Search Data Is Becoming A Central Part Of UM’s Strategic Planning Process

If the ongoing pandemic has demonstrated anything, it’s that pre-packaged pre-COVID consumer data no longer applies. “The world has completely changed and there are a lot of stale data sets out there,” said Dominic Joseph, CEO of search intelligence company Captify, which released a self-serve insights, planning and activation platform on Wednesday called Sense. Several... Continue reading »
by Allison Schiff // February 10th, 2021 //
»
Brian Dolan, CEO and founder of WorkReduce
How Agencies Can Define A New Norm In 2021 After The Chaos Of 2020

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Dolan, CEO and founder of WorkReduce. If 2020 prepared us for anything, it’s to expect the unexpected. And with 2021 already throwing us curveballs, it's not crazy to think... Continue reading »
by AdExchanger // January 12th, 2021 //
»
Google is rolling out ad products geared to local businesses struggling to adapt to new customer behaviors that have developed since the pandemic started.
Google Prioritizes Local Businesses With New Ad Tools

Google is rolling out ad products geared to local businesses struggling to adapt to new customer behaviors that have developed since the world went screwy in mid-March. It’s become a theme of the pandemic: the biggest of big tech platforms releasing advertising and commerce tools aimed at the smallest of small advertisers. “We recognize the... Continue reading »
by Allison Schiff // September 23rd, 2020 //
»
TripleLift’s ‘Help Journalism’ Program Incents Brands To Advertise Against Hard News

TripleLift is trying to encourage brands to buy ads next to news content, and has curated a group of 1,600 news publishers into a private marketplace. Those buying within the Help Journalism PMP also won’t have to pay TripleLift’s ad tech fee for the rest of Q2. GroupM has signed more than a dozen of its... Continue reading »
by Sarah Sluis // June 2nd, 2020 //
»
 

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