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»customer lifetime value

Here’s How Cannabis Delivery App Eaze Predicts The Lifetime Value Of Its Users
Here’s How Cannabis Delivery App Eaze Predicts The Lifetime Value Of Its Users

Assessing a customer’s lifetime value (LTV) usually requires observing that person’s purchase behavior over time. But there are more efficient ways to calculate LTV earlier in the customer journey, said Emad Hasan, CEO and co-founder of Retina, a startup that uses machine learning and data analytics to help brands predict LTV and lower customer acquisition… Continue reading »

by Allison Schiff // January 7th, 2021 //
»
Madison Reed Enriches Its Data Strategy With A Focus On Lifetime Value

Cost per acquisition (CPA) on Facebook has increased over the last few years as news feed ad load nears saturation. That’s a big problem for advertisers like DTC hair care and coloring company Madison Reed, which spends a large portion of its budget on Facebook. The company is always on the hunt for ways to… Continue reading »

by Allison Schiff // August 19th, 2019 //
»
The Crawl, Walk, Run Guide to Lifetime Value

If understanding a customer’s long-term value were easy, every marketer would do it. But measuring LTV (long-term or lifetime value, referred to in some circles as customer lifetime value or CLV) is extremely tough. Brands must be able to identify and track customers over time, and they must work for companies that care about retaining… Continue reading »

by Sarah Sluis // December 6th, 2017 //
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Uber Is Upping Its Ad Spend And Doubling Down On Data

Uber’s rider-focused ad spend has increased twentyfold in the last year and a half. “The onus that puts on us to be really clever in our targeting and thoughtful is incredibly high,” said Kellyn Kenny, Uber’s VP of marketing, speaking at Tune’s Postback conference in Seattle on Thursday. Although user acquisition is still a top… Continue reading »

by Allison Schiff // July 21st, 2017 //
»
Marketing Tech Incubated At UPenn Makes The Jump To Startup

The early-stage analytics startup Zodiac Metrics is introducing its solution to help retailers gauge the lifetime value of individual customers by analyzing CRM and live sales data. Retailers using the solution feed in data on who made purchases and how much was spent, and in return get an estimation of a customer’s potential value over… Continue reading »

by James Hercher // March 30th, 2016 //
»
 

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