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»abc

Accenture Interactive To Acquire Adaptly; Wider Adoption For IAB Measurement SDK

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adapting Accenture Interactive will acquire Adaptly, an ad tech and programmatic services company. Terms of the deal were not disclosed, but Adaptly has 150 employees and has raised $13 million in funding. Adaptly should help Accenture Interactive “enable workflow, improve quality assurance and really... Continue reading »
by AdExchanger // December 13th, 2018 //
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How Disney-ABC Navigated Its Ad Sales Renaissance

Few Hollywood icons have had a career as illustrious as Mickey Mouse, who made his silver screen debut in “Steamboat Willie” back in 1928. Now, his bosses at Disney-ABC have become more tech-savvy, reorganizing the company’s ad sales strategy to make magic in advanced TV advertising. About a year ago, Disney-ABC unified its ad sales... Continue reading »
by Rae Paoletta // August 21st, 2018 //
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OTT Audiences Are There – So Why Aren’t Advertisers Buying?

OTT audiences are prevalent and engaged. But while advertisers are buying, they’re not exactly beating down the doors. Watch any premium long-form show on an internet connection and you’ll see the same irrelevant message played so frequently it’ll haunt your dreams. What gives? The main issue is buyer confusion about how to transact on OTT... Continue reading »
by Ryan Joe // February 13th, 2018 //
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With Fox Deal, Disney Gains Controlling Stake In Hulu

After weeks of buildup, Disney has finally pulled the trigger and will acquire several major assets from 21st Century Fox in a $52.4 billion all stock deal, announced Thursday. Those assets include 20th Century Fox’s film and TV studios, cable networks like FX and National Geographic, stake in foreign networks Star India and UK-based pay... Continue reading »
by Kelly Liyakasa // December 14th, 2017 //
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Why The 2017 TV Upfronts Could Be A Buyer’s Market

Maureen Bosetti, the chief investment officer for IPG Mediabrands' Initiative, will discuss dynamics for this year's upfronts alongside other TV power players at Industry Preview on Jan. 18 in New York City. The 2016 TV upfronts ended with networks posting double-digit CPM increases, but will that momentum carry into 2017? Two key factors could help buyers wield... Continue reading »
by Kelly Liyakasa // December 22nd, 2016 //
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ABC Unifies Video Inventory Sources To Boost Audience Reach

ABC, A+E Networks, Comcast and Canoe have initiated a pilot with broadcaster ad server FreeWheel to manage dynamic ad insertion in VOD and set-top box inventory alongside digital ads. Video-on-demand advertising has been relatively slow to take off, namely because of greater need for back-end integration in the underlying TV tech infrastructure. “The benefit for... Continue reading »
by Kelly Liyakasa // June 10th, 2015 //
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TV Might Be Everywhere, But Ad Strategy Isn’t

Catering to cord-cutters, cable networks and broadcasters are unbundling their content. CBS, HBO and Viacom will all roll out paid subscription services. Ex-Hulu CEO Jason Kilar is launching both a subscription-based and ad-supported web video service, Vessel. And paid TV service Dish is rolling out Sling TV, a $20-per-month streaming service that gives subscribers AMC,... Continue reading »
by Kelly Liyakasa // February 11th, 2015 //
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ABC And 4C Partner To Connect Social Enthusiasm And Ad Sponsorships

The root of the network business is drawing a large audience to attract advertisers. As digital video and device fragmentation have disrupted the value proposition of traditional TV, data has become the equalizer. This is one reason why the ABC Television Network is spearheading an initiative with 4C Insights, a Facebook and Twitter ads partner.... Continue reading »
by Kelly Liyakasa // July 30th, 2014 //
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Programmatic ABC: TV Network Names Data-Driven Sales Chief

ABC on Thursday appointed Mike Dean to the newly created post of VP of programmatic and data-driven sales. He will report to Pooja Midha, ABC’s SVP of digital ad sales and operations. Dean most recently served as VP of media platform sales and solutions for programmatic video ads platform Videology, which he joined in 2011... Continue reading »
by Kelly Liyakasa // July 10th, 2014 //
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FreeWheel Cofounder On The Profound Differences Between Programmatic TV And Display

This upfront season, a number of media conglomerates flirted with programmatic TV. ABC, for instance, is beta testing data-driven ad sales via video ad server FreeWheel’s new FourFronts Programmatic tool. Likewise, NBCUniversal’s ad sales chief Linda Yaccarino has spoken of opening up portions of premium network inventory to programmatic sales. As marketer and media company interest... Continue reading »
by Kelly Liyakasa // May 23rd, 2014 //
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