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»UM

Facebook-Cambridge Analytica Shows The Importance Of Data And Trust In Advertising

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Lowcock, executive vice president and chief digital and innovation officer at UM Worldwide. The advertising industry often talks about trust – trust between advertisers and their agencies, trust between… Continue reading »
by AdExchanger // March 22nd, 2018 //
»
UM’s Investment Chief Outlines Three Key Issues Plaguing OTT Planning

In the words of Jon Stimmel, the chief investment officer for UM Worldwide, planning an over-the-top (OOT) ad campaign is “a Frankenstein of different methodologies mixed together.” He added, while speaking last week at the Videonuze Shift summit in New York, that buyers need more automation in the OTT planning process: “We are recreating the… Continue reading »
by Kelly Liyakasa // December 4th, 2017 //
»
CEO Harris Diamond Keeps McCann Worldgroup Out In Front As Culture And Technology Morph

McCann Worldgroup has always operated under an integrated agency model. The IPG-owned network, whose agencies include media agency UM, creative agency McCann, database marketing agency MRM McCann, brand experience agency Momentum Worldwide, McCann Health, PR agency Weber Shandwick, shopper marketing agency ChaseDesign and a handful of other production and design shops, was founded in the… Continue reading »
by Alison Weissbrot // August 2nd, 2017 //
»
Behind CEO Henry Tajer’s Exit At IPG Mediabrands

Last week, IPG Mediabrands global CEO Henry Tajer announced he will leave the company and head back to Australia for personal reasons. But executive politics and challenges facing media agencies also factored into his departure. Tajer, a 10-year veteran of IPG Mediabrands, became global head in 2015 after a successful stint as CEO of Mediabrands… Continue reading »
by Alison Weissbrot // May 11th, 2017 //
»
Holding Company Competitor Accenture Taps Holding Company Agency UM For Media Buying

Accenture, which has crept steadily onto holding company turf in recent years, has tapped Universal McCann, part of IPG, as its global media agency of record. WPP’s MEC was the incumbent. UM will handle cross-channel media buying across all lines of business at Accenture, including its agency brand, Accenture Interactive. Programmatic buys for Accenture will… Continue reading »
by Alison Weissbrot // April 20th, 2017 //
»
Coca-Cola: Be Fun, Be Functional, Use Data – Or Don’t Bother

[pullquote][/pullquote]Coca-Cola’s global senior digital director has a refreshing point of view on the divide between creative and media: There is no divide. “Creative is media,” said Mariano Bosaz, whose job is to coordinate digital marketing efforts across markets and set the tone for Coke’s digital strategy. Thinking of creative and media in silos harks back… Continue reading »
by Allison Schiff // March 9th, 2017 //
»
IPG Mediabrands Taps Charles Godbold For New Media Intel Role

Interpublic Group’s global media arm, IPG Mediabrands, has hired Charles Godbold as global director of media intelligence systems. Godbold starts Oct. 1 and will report to IPG Mediabrands global CEO Henry Tajer. Godbold is the founder of Media Pilot Pty Ltd., a consultancy that developed media analytics, and media auditing firm Mediasenz Pty Ltd. In… Continue reading »
by Liz Rowley // August 24th, 2015 //
»
Device Bridging And Geofencing: A Buyer’s Perspective

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Thierry Cornet, partner portfolio manager at UM. The market is awash with mobile ad networks claiming to be specialists in geolocation and, more recently, device bridging. But pulling back the… Continue reading »
by AdExchanger // May 14th, 2015 //
»
Reality Check: The State Of Advertising And Wearables

While advertisers are eyeing the vast possibilities for location tracking, behavioral targeting and interest discovery associated with wearables and Internet of Things (IoT) devices, the intimate nature of such devices creates consumer privacy concerns. Despite the opportunity around wearables, it might behoove advertisers and agencies to temper their excitement a little. “Wearables will generally be… Continue reading »
by Liz Rowley // December 22nd, 2014 //
»
Why Blocking Third-Party Cookies Is Good For Google And Facebook

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mitch Weinstein, Senior Vice President of Ad Operations at UM. In light of Mozilla’s announcement that it will block third-party cookies on an upcoming version of Firefox, the buzz… Continue reading »
by AdExchanger // June 20th, 2013 //
»
 

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