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»Mozilla

Firefox To Block The DigiTrust Universal ID; Apple And Microsoft Are The Kings Of Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Cookie Mozilla, operator of the Firefox web browser, will block the IAB’s DigiTrust ID, an anonymized, cookie-based identifier used by ad tech and media companies, Digiday reports. Firefox has single-digit share in the browser market – just 4% – but it’s a blow to... Continue reading »
by AdExchanger // November 27th, 2019 //
»
Mozilla Is Pulling Back On Its Foray Into Ad Tech

Mozilla’s decision to bail on its brief romance with its advertising products caught many insiders by surprise. The company said Monday it would end its sponsored tile offering, which it had released November 2014. Adzerk CEO James Avery, who was involved in briefings earlier this year meant to set the stage for Mozilla’s foray into... Continue reading »
by James Hercher // December 10th, 2015 //
»
Mozilla Readies Next Phase Of Ad Road Map: Personalization

Mozilla is in a tough spot. Building a big ad business is key to the nonprofit's well-publicized revenue diversification strategy, but many targeting techniques that are considered table stakes in digital advertising – such as cookie matching, third-party ad serving and CRM onboarding – are off limits. The main issue is not that Firefox users value their... Continue reading »
by Zach Rodgers // May 22nd, 2015 //
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Mozilla's Big Challenge: Targeted Ads That Firefox Users Will Accept

Mozilla is putting the pedal down on its foray into digital ads. In recent weeks, the provider of open-source software has met with a range of ad tech companies in a bid to do more with the audience data and ad space generated by its still popular Firefox browser. In February and March, Mozilla's content... Continue reading »
by Zach Rodgers // March 24th, 2015 //
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Mozilla Looks To Fill Its Partner Dance Card At IAB ALM

Update 4:00 ET: In a recently-released blog post, Mozilla VP of content services Darren Herman announced the kick-off of an experimental program called Directory Tiles. Normally, when Firefox users open a new tab, they see tiles featuring images from sites they'd visited in the past. New users with no Firefox surfing history will, upon opening the... Continue reading »
by Judith Aquino // February 11th, 2014 //
»
Mozilla Hires Digital Ad Star Darren Herman To Lead New Content Unit

Mozilla wants to build content personalization into future generations of its products, and has recruited MDC Partners' Darren Herman to lead that charge as VP for content services. Herman – a digital agency exec and startup entrepreneur – will head up a brand new Content Services division focused on building out a content experience within the... Continue reading »
by Zach Rodgers // November 26th, 2013 //
»
Mozilla Opens Up On Cookie-Blocking, Ad Targeting

The advertising industry continues to debate privacy issues, including when advertisers may collect information about consumers. Mozilla, the maker of the Firefox browser, has added fuel to the controversy through its experiments with a cookie-blocking patch and a Cookie Clearinghouse—actions that the IAB’s Randall Rothenberg denounced as “arrogant.” Mozilla also announced in a blog post... Continue reading »
by Judith Aquino // September 18th, 2013 //
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Jonathan Mayer To 'Do Not Track' Working Group: I Quit

Jonathan Mayer, a Stanford graduate student who has been a highly vocal advocate for consumer privacy, has resigned from the Tracking Protection Working Group, which is charged with setting the browser spec for a "Do Not Track" mechanism. In an email delivered yesterday afternoon to members of the Working Group, Mayer writes, “We do not... Continue reading »
by Judith Aquino // July 31st, 2013 //
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Cookie Clearinghouse Director: 'Surveillance Sales' Will Have To Go

Two weeks after unveiling the “Cookie Clearinghouse,” a joint project between Mozilla and the Stanford Center for Internet and Society that would determine which websites are allowed to set cookies, Mozilla execs and CIS director of privacy Aleecia McDonald shed more light on the project today at a public discussion. “This initiative is about creating... Continue reading »
by Judith Aquino // July 2nd, 2013 //
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IAB Vs Mozilla: Randall Rothenberg Takes The Gloves Off

As the debate over the intersection of consumer privacy and online advertising rages, a recent announcement that browser maker Mozilla would work with Stanford's Center for Internet and Society to create a "cookie clearinghouse" appears to have poured more fuel on the fire. Debuted by Mozilla CTO Brendan Eich's blog on June 19, and then reiterated in... Continue reading »
by John Ebbert // July 1st, 2013 //
»
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