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»Mozilla

W3C Pushed To Lobby Developers; Google Slapped With A Fine

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. W3C Meets Ad Tech Drama The W3C is negotiating a tricky influx of members and attention as it becomes an increasingly important stakeholder in online advertising. That’s because browser operators like Chrome, Apple’s Safari WebKit group, Microsoft Edge and Mozilla are the W3C natives,... Continue reading »
by Tony Rifilato // July 14th, 2021 //
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Teads Files For IPO; Users Share ‘Regrettable’ YouTube Experiences

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. IPO Craze Another day, another IPO. The latest ad tech company seeking to go public is Altice’s programmatic platform Teads, which filed with the SEC to trade on the Nasdaq, The Wall Street Journal reports. Teads is looking to tap investors while they’re hot... Continue reading »
by Tony Rifilato // July 8th, 2021 //
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Magnite Lays Off; Mozilla Tracks

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Staff Cuts Magnite is laying off about 6% of its staff following its $1.17 billion acquisition deal with video supply-side platform SpotX, Adweek reports. Buying SpotX is part of Magnite’s CTV growth plan, after already taking on Telaria. Though the acquisition nearly doubled... Continue reading »
by AdExchanger // June 28th, 2021 //
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Firefox Cracks Down On Supercookies; Grindr Faces $11.7M Fine For Alleged GDPR Violation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Supercookies Crumble The newest version of Mozilla’s browser, Firefox 85, includes protection against so called “supercookies.” What the heck are supercookies? According to Mozilla, they can be used in place of ordinary cookies to store user identifiers, but are much more difficult to delete... Continue reading »
by AdExchanger // January 27th, 2021 //
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Netflix Looks Strong Again; Twitter Revises Guidance

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Net’ Benefits Netflix investors have been worried about its high costs, unprofitability and increased competition. But that same balance sheet is starting to look like a safe harbor. “In fact, Netflix’s liquidity position and the tailwinds from social distancing combine to give the company... Continue reading »
by AdExchanger // March 25th, 2020 //
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Firefox To Block The DigiTrust Universal ID; Apple And Microsoft Are The Kings Of Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Cookie Mozilla, operator of the Firefox web browser, will block the IAB’s DigiTrust ID, an anonymized, cookie-based identifier used by ad tech and media companies, Digiday reports. Firefox has single-digit share in the browser market – just 4% – but it’s a blow to... Continue reading »
by AdExchanger // November 27th, 2019 //
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Mozilla Is Pulling Back On Its Foray Into Ad Tech

Mozilla’s decision to bail on its brief romance with its advertising products caught many insiders by surprise. The company said Monday it would end its sponsored tile offering, which it had released November 2014. Adzerk CEO James Avery, who was involved in briefings earlier this year meant to set the stage for Mozilla’s foray into... Continue reading »
by James Hercher // December 10th, 2015 //
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Mozilla Readies Next Phase Of Ad Road Map: Personalization

Mozilla is in a tough spot. Building a big ad business is key to the nonprofit's well-publicized revenue diversification strategy, but many targeting techniques that are considered table stakes in digital advertising – such as cookie matching, third-party ad serving and CRM onboarding – are off limits. The main issue is not that Firefox users value their... Continue reading »
by Zach Rodgers // May 22nd, 2015 //
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Mozilla's Big Challenge: Targeted Ads That Firefox Users Will Accept

Mozilla is putting the pedal down on its foray into digital ads. In recent weeks, the provider of open-source software has met with a range of ad tech companies in a bid to do more with the audience data and ad space generated by its still popular Firefox browser. In February and March, Mozilla's content... Continue reading »
by Zach Rodgers // March 24th, 2015 //
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Mozilla Looks To Fill Its Partner Dance Card At IAB ALM

Update 4:00 ET: In a recently-released blog post, Mozilla VP of content services Darren Herman announced the kick-off of an experimental program called Directory Tiles. Normally, when Firefox users open a new tab, they see tiles featuring images from sites they'd visited in the past. New users with no Firefox surfing history will, upon opening the... Continue reading »
by Judith Aquino // February 11th, 2014 //
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