Consider how Mozilla released a free ad-blocking app last week that was designed exclusively for mobile Safari.
Having seen the effort that went into rationalizing Mozilla’s principles with its ad offer, Avery expected it to expand the product.
“People were looking at them to see if that kind of nonintrusive ad would work,” said Avery. “I thought they had an opportunity to lead by example.”
Enjoying this content?
Sign up to be an AdExchanger Member today and get unlimited access to articles like this, plus proprietary data and research, conference discounts, on-demand access to event content, and more!