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»FX

With Fox Deal, Disney Gains Controlling Stake In Hulu

After weeks of buildup, Disney has finally pulled the trigger and will acquire several major assets from 21st Century Fox in a $52.4 billion all stock deal, announced Thursday. Those assets include 20th Century Fox’s film and TV studios, cable networks like FX and National Geographic, stake in foreign networks Star India and UK-based pay... Continue reading »
by Kelly Liyakasa // December 14th, 2017 //
»
Frankenmetrics Lives! Television Networks Confront Digital Upheaval

In 2008, NBC Universal released a system called TAMI – the Total Audience Measurement Index. Despite the promise of its name, it did not revolutionize TV measurement. In fact, it wasn’t even a system. “It was a spreadsheet that someone updated manually,” recalled Julie DeTraglia, the network’s SVP of digital research, during a Thursday panel... Continue reading »
by Ryan Joe // March 13th, 2015 //
»
 

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