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»Captify

Entercom Buys Podcast Ad Net Podcorn; Tremor Overcomes Pandemic Slump

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast Pie Entercom Communications is throwing its hat into the booming podcast space that is expected to generate more than a $1 billion in advertising revenue this year. The company is set to acquire podcast ad network Podcorn in a deal aimed at helping... Continue reading »
by AdExchanger // March 11th, 2021 //
»
If the ongoing pandemic has demonstrated anything, it’s that pre-packaged pre-COVID consumer data no longer applies.
Search Data Is Becoming A Central Part Of UM’s Strategic Planning Process

If the ongoing pandemic has demonstrated anything, it’s that pre-packaged pre-COVID consumer data no longer applies. “The world has completely changed and there are a lot of stale data sets out there,” said Dominic Joseph, CEO of search intelligence company Captify, which released a self-serve insights, planning and activation platform on Wednesday called Sense. Several... Continue reading »
by Allison Schiff // February 10th, 2021 //
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