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»Joe Zawadzki

MediaMath Goes To The SOURCE, With CEO Joe Zawadzki

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. MediaMath has finished phase one of its SOURCE product – AKA “the industry’s first fully-transparent supply chain,” in the words of CEO Joe Zawadzki. To assemble SOURCE, MediaMath obtained buy-in from a large group of SSPs, publishers, brand... Continue reading »
by Zach Rodgers // January 13th, 2021 //
»
Podcast: MediaMath CEO Joe Zawadzki Says Programmatic Is In A New Phase

Welcome to episode No. 4 of AdExchanger Talks, a new podcast on data-driven marketing. Let us know if you like it, and please subscribe via your preferred channel. Use the player below to listen now.   Joe Zawadzki is an original gangster of ad tech, having founded multiple companies, including [x+1] and MediaMath, and angel-backed some 40 others.... Continue reading »
by Zach Rodgers // October 25th, 2016 //
»
MediaMath Creates New Structure And Bids Farewell To Some Staffers

MediaMath is in the midst of replacing its single product architecture with a new sales and engineering org that's built around enterprise software and services. The company gradually began reorganizing a year ago, first by refocusing the engineering team around specific products. Last fall it implemented an enterprise account structure within the sales team, which... Continue reading »
by Ryan Joe // April 11th, 2016 //
»
As Ad Tech And Mar Tech Converge, MediaMath CEO Joe Zawadzki Prefers Partnerships Over Acquisitions

It seems every time there’s a partnership between a marketing tech company and an ad tech vendor, MediaMath is involved. Its most recent hookups: Oracle and IBM. When working through the technical and logistical intricacies of these integrations, MediaMath CEO Joe Zawadzki takes a back seat, seeing himself as “champion and cheerleader.” “My role is... Continue reading »
by Ryan Joe // November 3rd, 2015 //
»
More Money For MediaMath: Ad Tech Firm Nets $73.5M After Three-Year Funding Hiatus

MediaMath received $73.5 million in Series C funding, led by Spring Lake Equity Partners, bringing its total to $175 million. The ad tech company will devote the funds to honing its flagship TerminalOne Marketing Operating System product and for global expansion into EMEA, APAC and LATAM markets. This infusion is MediaMath’s first round of funding... Continue reading »
by Ryan Joe // June 3rd, 2014 //
»
MediaMath, Once A DSP, Sees Clients Are Responding More To 'Marketing OS'

Over the past year, MediaMath has just about doubled its staff to 306, as the company works to broaden its identity from being a demand-side platform to being viewed as an end-to-end enterprise solution. The company also created a new role—the “chief commercial officer”—in which it hired former McKinsey & Co. executive Michael Lamb. As... Continue reading »
by David Kaplan // November 19th, 2013 //
»
Agency Holding Company Of The Future? Check Out The MediaMath Family Tree

Last year MediaMath Sales VP Charles Cantu approached his CEO, Joe Zawadzki, to give his notice. He had gotten a competitive job offer that included a major pay raise and the opportunity to manage a team. Zawadzki asked him, "What do you want to do after this?" Cantu replied, "I want to run my own... Continue reading »
by Zach Rodgers // August 1st, 2013 //
»
 

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