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»IRI

Why We Need A UPC Code For Ads

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vijoy Gopalakrishnan, senior vice president and principal at the IRI Media Center of Excellence. Fifteen years ago, ad tech was a manual affair. Piecing together ad serving was such a... Continue reading »
by AdExchanger // September 23rd, 2019 //
»
How IRI Is Setting Up Shop For The Next Generation Of Retail Data

The 40-year-old company IRI, known for providing market share data to CPGs, has worked its way into marketer tech stacks, where its data is used for both targeting and attribution. The bulk of IRI’s revenue still comes from its longstanding market share analytics business, said President and CEO Andrew Appel. “But business is shifting dramatically... Continue reading »
by James Hercher // March 14th, 2019 //
»
Amazon, Personalization And The AI Effect

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jennifer Pelino, senior vice president of omnichannel media at Information Resources Inc. (IRI). When my 5-year-old son opened his birthday present from my 72-year-old mother this summer, he proclaimed that Grandma... Continue reading »
by AdExchanger // November 7th, 2017 //
»
Clorox Taps Simulmedia And IRI To Determine How TV Drives Sales

Simulmedia has sweetened its targeting capabilities for TV buyers. Through a strategic deal with consumer market research and retail analytics firm IRI, revealed Wednesday, marketers can now target their linear TV ads based on predictive purchase segments called IRI ProScores. These segments determine consumers’ likelihood to purchase based on different propensities. This is the first... Continue reading »
by Kelly Liyakasa // February 15th, 2017 //
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Location Meets Transaction Data In Cardlytics’ Cross-Device Measurement Push

Cardlytics, which helps advertisers like Starbucks activate audience data from bank partners like Bank of America, Citibank and PNC, is working with Drawbridge to assess how cross-device exposures affect online and in-store purchases. Drawbridge is the first cross-device platform to access Cardlytics Measurement, a tool that gauges metrics like average basket size and the view... Continue reading »
by Kelly Liyakasa // May 19th, 2016 //
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