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»IRI

Vibenomics Nets $12.3 Million In Funding To Expand In-Store Programmatic Audio Network

In-store audio is due for a vibe shift. Programmatic out-of-home ad company Vibenomics plans to expand its network of retail partners thanks to an infusion of investor cash. The company announced a $12.3 million Series B round on Tuesday, led by Panoramic Ventures, bringing its total funding to just over $30 million. Vibenomics expects to… Continue reading »
by Anthony Vargas // May 31st, 2022 //
»
Michael Ellgass, EVP, Retail Marketing Solutions, IRI
Planning To Invest In Retail Media Networks? It Pays To Sweat The Details

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Ellgass, EVP for retail marketing solutions at IRI. In a post-cookie world, retail media networks (RMNs) have the potential to be an important channel in a brand’s comprehensive advertising… Continue reading »
by AdExchanger Guest Columnist // January 28th, 2022 //
»
The Future Of Retail Media Platforms Will Split From Walled Gardens, Says IRI’s Pelino

The retail media craze kicked into hyperdrive in the past year. Because of the pandemic, the number of people ordering groceries online for the first time skyrocketed, but the trend was already underway. The rush of retailers into the programmatic platform business meant they tended to follow the playbook laid out by the by the… Continue reading »
by James Hercher // January 12th, 2022 //
»
Why We Need A UPC Code For Ads

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vijoy Gopalakrishnan, senior vice president and principal at the IRI Media Center of Excellence. Fifteen years ago, ad tech was a manual affair. Piecing together ad serving was such a… Continue reading »
by AdExchanger // September 23rd, 2019 //
»
How IRI Is Setting Up Shop For The Next Generation Of Retail Data

The 40-year-old company IRI, known for providing market share data to CPGs, has worked its way into marketer tech stacks, where its data is used for both targeting and attribution. The bulk of IRI’s revenue still comes from its longstanding market share analytics business, said President and CEO Andrew Appel. “But business is shifting dramatically… Continue reading »
by James Hercher // March 14th, 2019 //
»
Amazon, Personalization And The AI Effect

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jennifer Pelino, senior vice president of omnichannel media at Information Resources Inc. (IRI). When my 5-year-old son opened his birthday present from my 72-year-old mother this summer, he proclaimed that Grandma… Continue reading »
by AdExchanger // November 7th, 2017 //
»
Clorox Taps Simulmedia And IRI To Determine How TV Drives Sales

Simulmedia has sweetened its targeting capabilities for TV buyers. Through a strategic deal with consumer market research and retail analytics firm IRI, revealed Wednesday, marketers can now target their linear TV ads based on predictive purchase segments called IRI ProScores. These segments determine consumers’ likelihood to purchase based on different propensities. This is the first… Continue reading »
by Kelly Liyakasa // February 15th, 2017 //
»
Location Meets Transaction Data In Cardlytics’ Cross-Device Measurement Push

Cardlytics, which helps advertisers like Starbucks activate audience data from bank partners like Bank of America, Citibank and PNC, is working with Drawbridge to assess how cross-device exposures affect online and in-store purchases. Drawbridge is the first cross-device platform to access Cardlytics Measurement, a tool that gauges metrics like average basket size and the view… Continue reading »
by Kelly Liyakasa // May 19th, 2016 //
»
 

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