The White House’s Dark Patterns; Snowflake Is Hot On Publisher AI Licensing
TrumpRX might be collecting your medical data; Snowflake is trying to get into the AI content licensing game; and travel marketers are feeling the inflation squeeze.
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The Super Bowl Is Almost Booked; The Ad Tech Dark Horse Is Godzilla
Hope you weren’t waiting to shop for Super Bowl ads – they’re almost sold out. Plus, Apple might be the ad tech dark horse.
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How Government Agencies Use Ad Tech; Can Reddit Get Out Of The Red?
In today’s newsletter: Ad tech data can compromise Americans; Reddit has a hard road ahead revenue wise; CTV ad-buying startup tvScientific raises a funding round.
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Political Ad Dollars Are Calling, But For Some It's A Siren Song
In 2012, President Obama’s campaign spent about $112 million on digital media, which was divided among many media companies and some ad platforms. According to Nate Lubin, who was the campaign’s digital director and earlier this year left his position as director of digital strategy at the White House, “We got pitched by I don’t […]
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Privacy Update: Yahoo Ditches Do Not Track, White House Releases Privacy Report
Two years ago, Yahoo became the first big Internet company honor Do Not Track (DNT) signals, and on Wednesday it became the first to publicly abandon the troubled opt-out standard. The company told the world via a Tumblr post on the Yahoo Public Privacy blog that it would henceforth ignore DNT requests, saying “we have yet to see a […]