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»Cannes Lions

Cannes Lions 2020 Is Canceled, Rescheduled for 2021

Bowing to pressure from agency holding companies, Ascential has canceled the Cannes Lions International Festival of Creativity for 2020. The ad industry’s largest annual event was postponed on March 18 from its regular timing in late June to late October 2020, due to the coronavirus pandemic. The festival will now resume in June 2021, when... Continue reading »
by Alison Weissbrot // April 3rd, 2020 //
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Ad Supply And Demand All Out Of Whack; Big Agencies May Skip Rescheduled Cannes

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How To Finnish The Job In Finland, social media influencers join jobs like doctors, bus drivers and grocery store workers as “critical operators” who continue working during a crisis. It seems like a strange designation (especially in the United States, where some influencers have... Continue reading »
by AdExchanger // April 3rd, 2020 //
»
Clues Emerge On Coronavirus Ad Impact; Holding Cos Push Back On Cannes

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News Pile On Media companies and tech platforms are seeing more site and app engagement during the coronavirus epidemic, but revenue is not rising with supply. Facebook said messaging across its apps is up 50% in countries hit by the virus, but monetization is... Continue reading »
by AdExchanger // March 26th, 2020 //
»
Cannes Lions Postponed Until October

Industry executives can put away their magnum rosé bottles until October. The Cannes Lions International Festival of Creativity will postpone its annual June gathering until Oct. 26 to 30, the organizers said on Wednesday. All sponsorships, passes and bookings for official customers will roll over for the postponed event. Read the release. “As always, the... Continue reading »
by Alison Weissbrot // March 18th, 2020 //
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Cannes Has A Contingency Plan; WaPo And Vox Expand Ad Tech Businesses

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cannes Contingency   As global events continue to get canceled due to fears of spreading the coronavirus known as COVID-19, the advertising industry is waiting with bated breath for news about Cannes. For now, the ad conference on the Riviera is on for its usual... Continue reading »
by AdExchanger // March 11th, 2020 //
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Cannes Lion Parent Ascential Invests In Marketing Analytics Firm Jumpshot

Ascential, the company that owns the Cannes Lions festival and MediaLink, just bought a slice of the ad tech ecosystem with a 35% stake in marketing analytics company Jumpshot. The investment, worth $60.8 million, values Jumpshot at nearly $173 million. What does the parent company of ad land’s favorite international get together want with a... Continue reading »
by Allison Schiff // July 22nd, 2019 //
»
Podcast: Dishing With Mr. Cannes, Michael Kassan

Michael Kassan was Mr. Cannes even before he sold MediaLink to the festival’s parent company, Ascential. This week, with Cannes Lions 2019 kicking off, Kassan spins tales of Cannes past, present and yet to come. He also talks about the evolution of MediaLink two years after the acquisition. (Spoiler: It’s going well. Kassan just extended... Continue reading »
by Zach Rodgers // June 17th, 2019 //
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Cannes 2019: Creative Meets Performance, DTC Shows Up And Regulation Looms

The Cannes Lions, the annual advertiser confab celebrating creativity on the French Riviera, is all about the glitz and glamour. But this year, beyond the branded yachts and magnum-sized bottles of rose, proving that creativity drove business performance will be a key ingredient in winning awards as marketers struggle for growth. Creatively, the focus will... Continue reading »
by Alison Weissbrot // June 17th, 2019 //
»
Cannes 2018: At MDC Partners, Autonomy Is The Key To Success

MDC Partners CEO Scott Kauffman runs his agency network a bit differently than his peers. While the agency founders’ culture has come under fire recently by some, Kauffman, who has been CEO at MDC since 2015, actively facilitates it. MDC takes a majority stake in agencies and lets its entrepreneurs drive their own growth rather... Continue reading »
by Alison Weissbrot // June 18th, 2018 //
»
Cannes 2018: The Media Agency Ground Game

Last year, when Publicis Groupe said it would pull out of the Cannes Lions festival and awards show and reinvest the funds in an artificial intelligence platform, it sparked other holding companies to rethink their presences. Many had become concerned that the festival, which takes place every June along the beach in the south of... Continue reading »
by Alison Weissbrot // June 15th, 2018 //
»
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