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»Cannes Lions

Cannes Lion Parent Ascential Invests In Marketing Analytics Firm Jumpshot

Ascential, the company that owns the Cannes Lions festival and MediaLink, just bought a slice of the ad tech ecosystem with a 35% stake in marketing analytics company Jumpshot. The investment, worth $60.8 million, values Jumpshot at nearly $173 million. What does the parent company of ad land’s favorite international get together want with a... Continue reading »
by Allison Schiff // July 22nd, 2019 //
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Podcast: Dishing With Mr. Cannes, Michael Kassan

Michael Kassan was Mr. Cannes even before he sold MediaLink to the festival’s parent company, Ascential. This week, with Cannes Lions 2019 kicking off, Kassan spins tales of Cannes past, present and yet to come. He also talks about the evolution of MediaLink two years after the acquisition. (Spoiler: It’s going well. Kassan just extended... Continue reading »
by Zach Rodgers // June 17th, 2019 //
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Cannes 2019: Creative Meets Performance, DTC Shows Up And Regulation Looms

The Cannes Lions, the annual advertiser confab celebrating creativity on the French Riviera, is all about the glitz and glamour. But this year, beyond the branded yachts and magnum-sized bottles of rose, proving that creativity drove business performance will be a key ingredient in winning awards as marketers struggle for growth. Creatively, the focus will... Continue reading »
by Alison Weissbrot // June 17th, 2019 //
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Cannes 2018: At MDC Partners, Autonomy Is The Key To Success

MDC Partners CEO Scott Kauffman runs his agency network a bit differently than his peers. While the agency founders’ culture has come under fire recently by some, Kauffman, who has been CEO at MDC since 2015, actively facilitates it. MDC takes a majority stake in agencies and lets its entrepreneurs drive their own growth rather... Continue reading »
by Alison Weissbrot // June 18th, 2018 //
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Cannes 2018: The Media Agency Ground Game

Last year, when Publicis Groupe said it would pull out of the Cannes Lions festival and awards show and reinvest the funds in an artificial intelligence platform, it sparked other holding companies to rethink their presences. Many had become concerned that the festival, which takes place every June along the beach in the south of... Continue reading »
by Alison Weissbrot // June 15th, 2018 //
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Consultants In Cannes; Decision Time For AT&T-Time Warner

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cannesultants Cannes Lions kicks off next week, but without the hometown hero. Last year, the French holding company Publicis Groupe said it would forgo Cannes and other award shows in 2018 and reinvest savings in an AI platform. In a press release on Monday,... Continue reading »
by AdExchanger // June 11th, 2018 //
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One Month After Dmexco Shakeup, Changes Are Afoot At Cannes

It’s a transformational time for Cannes Lions. After industry leaders this year criticized the festival for becoming too bloated, the company announced a set of changes last month to streamline the event and bring the focus back to creativity. Last Friday, Chairman Terry Savage stepped down after leading the festival for more than three decades.... Continue reading »
by Alison Weissbrot // December 11th, 2017 //
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Cannes Lions Owner Ascential To Acquire MediaLink

Ascential plc, which owns the Cannes Lions advertising festival, revealed Tuesdsay that it has agreed to acquire MediaLink. The acquisition price depends on MediaLink’s performance from 2017 through 2019, and is capped at $207 million, though the companies expect the final consideration will be closer to $121 million. Read the release. MediaLink's unaudited revenue in... Continue reading »
by Ryan Joe // February 7th, 2017 //
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Magna Report: RTB Strong Even As Direct Deal Automation Surges

As agencies, media companies, and platform players converge on the south of France for the annual Cannes Lions festival, the overall state of their industry appears to be strong. In its latest media spend forecast, Magna Global remains bullish on both total media owner advertising revenues and programmatic revenues. Meanwhile, total media spend will grow... Continue reading »
by Zach Rodgers // June 15th, 2014 //
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Facebook Talks Ad Simplification, Custom Audiences And Privacy At Cannes

Facebook has made so many embellishments to its ad monetization machine in the past year that communicating it all to clients has become a big chore. This week in Cannes, the company participated in a "Creativity at Scale" panel and convened its 18-member Client Council to discuss its embrace of hashtags, its recent decision to... Continue reading »
by Zach Rodgers // June 19th, 2013 //
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