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»messaging

Read This Before You Restart Your Ad Spend

After months of sheltering at home – and retail sales in the toilet – Americans are ready to shop. Retail sales in the United States were up nearly 18% in May after record lows in March and April, according to the US Census Bureau’s most recent monthly retail trade report, released on Tuesday. And hey, it’s encouraging... Continue reading »
by Allison Schiff // June 18th, 2020 //
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How To Un-Pause Ad Spend

If only reopening the US economy was like flipping a switch. “But it’s just not,” said Craig Atkinson, chief client officer at performance agency Tinuiti. Reopening will be a gradual process that rolls out differently depending on vertical, region and consumer sentiment. Monday in New York City, for example, marked Phase One of reopening, but... Continue reading »
by Allison Schiff // June 9th, 2020 //
»
Augie Ray headshot
Leading With Action Can Reduce The Risk Of A ‘COVIDwashing’ Backlash

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Augie Ray, vice president analyst, customer experience and marketing, at Gartner. Brands are struggling with what to say in advertising and outbound communications during the COVID-19 pandemic. The desire to be... Continue reading »
by AdExchanger // April 30th, 2020 //
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Facebook And Twitter Are Up To Their Eyeballs In COVID-19 Engagement – But They Can’t Monetize Most Of It

Facebook and Twitter both acknowledged this week that they’ll be taking revenue hits due to the coronavirus situation. These admissions aren’t surprising – but they are telling. Late Tuesday, Facebook said that its services are experiencing “unprecedented” growth and “new records in usage almost every day,” but that this isn’t translating into ad revenue gains. “Our... Continue reading »
by Allison Schiff // March 25th, 2020 //
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Facebook To Nix Messenger’s Discover Tab, And Other Big Platform Updates On The Way

Facebook is changing the way users discover businesses and engage with bots on the platform. In the coming months, Facebook will phase out the Discover tab, one of the portals within Messenger where people can browse Messenger bots, businesses to message and games to play. Released in 2017, the tab was originally posiitoned as one... Continue reading »
by Allison Schiff // August 29th, 2019 //
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Airship Acquires Apptimize To Combine Messaging Orchestration With A/B Testing

This is not a test: App messaging platform Airship is buying Apptimize, an A/B testing platform that helps mobile marketers rapidly run experiments across apps and sites, including OTT apps. Airship, which rebranded from Urban Airship in April, declined to share terms for the deal, which was announced on Tuesday. But around 20 people from... Continue reading »
by Allison Schiff // August 27th, 2019 //
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Zuck’s Privacy Manifesto Is ‘Business As Usual’ For Advertisers

Mark Zuckerberg penned a lengthy post last week laying out Facebook’s vision for a “privacy-focused” future – but it’s not going to change Facebook’s business model. Although Zuckerberg expends a lot of ink on the importance of data security and protecting messaging with end-to-end encryption, he doesn’t mention the interest and user-related data that powers Facebook’s... Continue reading »
by Allison Schiff // March 12th, 2019 //
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Facebook’s ARPU Grows Like Gangbusters And Its Stock Soars Despite the Scandals

Facebook is getting beaten up by a punishing news cycle – but, for its part, it’s beating the street. The stock surged more than 17% in after-hours trading on Wednesday. Revenue for the fourth quarter clocked in at $16.91 billion, a 30.4% year-over-year (YoY) increase. Nearly all of that – $16.64 billion – was thanks... Continue reading »
by Allison Schiff // January 30th, 2019 //
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Facebook Bets Big On Stories, Messaging And Watch – Here Are The Biggest Challenges

The news feed is still a money-printing machine for core Facebook. But people aren’t sharing like they used to – Pivotal Research analyst Brian Wieser used Nielsen data to detect that consumption on core Facebook, including Messenger, was down 13% in September – and now Facebook is putting its faith into what it hopes will... Continue reading »
by Allison Schiff // November 13th, 2018 //
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The Big Story: Planting Seeds In The Walled Gardens

The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. When giants move, everyone takes notice. This week on “The Big Story,” the AdExchanger team looks at some small but significant shifts in Amazon’s and... Continue reading »
by Ryan Joe // November 1st, 2018 //
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