• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Enliken

Why (Most) Data Lockers Are An Uphill Battle As A Marketing Tool

Some businesses see opportunity in flipping the assumption that Internet users are passive recipients of targeted advertising.  The idea that they should be able to control their data and decide which companies to share it with has given rise to "data lockers" -- online accounts where people store their personal information and ideally provide more... Continue reading »
by Judith Aquino // October 29th, 2013 //
»
Does Joe Lunchpail Care 'What They Know'? A Roundup Of Surveys On Ad Tracking Sentiment

The balance between protecting consumers' privacy and reaching them with relevant targeted ads is a constant struggle for the online ad industry. And consumers experience a similar tension, according to several surveys published in recent months. After a December 2012 survey of 2,000 customers in the US and UK, Accenture Interactive found that 86% of respondents... Continue reading »
by Kimberly Maul // May 16th, 2013 //
»
Paywalls Without Cash? Enliken Encourages User Data As Currency

With print revenues falling faster and online ad dollars failing to fill the void, publishers have increasingly turned to paywalls. As a Guardian UK piece noted this week, 11 of the top 20 U.S. newspapers are either currently asking users for cash to access content, or are about to embark on it. Enliken, a company... Continue reading »
by David Kaplan // January 3rd, 2013 //
»
Will Consumers Manage Their Data? Enliken Makes The Case

Every so often a solution bubbles up that aims to give people more control over how their data is leveraged. Several years ago AttentionTrust.org aimed to provide such a service, and the FTC-led Do-Not-Track browser initiative aims to do the same on a much larger scale. But is the world ready for self-administered marketing profiles?... Continue reading »
by Zach Rodgers // August 20th, 2012 //
»

Get AdExchanger Newsletters
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Amazon Opens AWS Data Exchange – And New Opportunities For Data Sellers
  • GroupM Scraps mPlatform; Mysteries Of Google's Search Algo
  • 2020 Might Just Be The Year Apps Finally Start To Embrace Real-Time Auctions
  • 3 Ways Influencer Marketing Will Change If Instagram Removes Public Likes
  • The IAB Tech Lab Publishes Specs For CCPA Compliance As The Clock Ticks Down To Jan. 1
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved