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»Irwin Gotlieb

Industry Legend Irwin Gotlieb Steps Down As GroupM Chairman, Transitions To Senior Adviser

GroupM said Friday that global Chairman Irwin Gotlieb will step back from his role to become a senior adviser to the company. Gotlieb was GroupM’s founding CEO in 2003 and ran the company until transitioning to Chairman in 2012. GroupM’s global CEO Kelly Clark will continue to lead WPP’s media-buying unit. Gotlieb has made a... Continue reading »

by Alison Weissbrot // April 6th, 2018 //
»
GroupM’s Irwin Gotlieb: Marketers Ignore Long-Term Brand Building “At Their Own Peril”

Although GroupM has invested aggressively in programmatic and data-driven marketing technology, Chairman Irwin Gotlieb still adheres to the importance of top funnel marketing. “I believe strongly in a marketing funnel, and that broad targeting will continue to remain an essential part of marketing,” he told AdExchanger. “If I focus my effort on picking the lowest... Continue reading »

by Alison Weissbrot // January 15th, 2018 //
»
On The CES 2018 Show Floor, The Technology Is Always Listening

  GroupM Chairman Irwin Gotlieb has always had an intuitive eye for technology. He’s been applying it to the CES show floor since the 1970s, when it was called the Comdex computer expo show and disc drives sold for $400,000. Gotlieb began offering his knowledge to clients, vendors and other partners on his legendary floor... Continue reading »

by Alison Weissbrot // January 12th, 2018 //
»
Media Agency Chiefs Spar Over Transparency And 'Transparency' At 4A's

The growth of online media has upended the way media is bought and sold, and the traditional ad agency model is under greater pressure than ever before. On one side of the office are established account planners and media buyers; on the other side sits the trading desk. A group of media agency heads kicked... Continue reading »

by David Kaplan // March 13th, 2013 //
»
 

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