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»Joe Marchese

Making it rain.
Attention Measurement Startup Adelaide Snags $7 Million In Seed Funding From Human Ventures

Former Fox executive Joe Marchese’s early-stage investment fund, Human Ventures, is paying attention to attention. On Tuesday, Human Ventures announced a $7 million seed investment in Adelaide, a startup that helps advertisers measure and evaluate media based on attention rather than proxy metrics like viewability or video completion rate. This is on top of the… Continue reading »
by Allison Schiff // June 7th, 2022 //
»
Joe Marchese’s New Venture, Attention Capital, Will Invest In Media Brands And Ad Tech

Former Fox executive Joe Marchese is getting ready to kick the tires on some ad tech assets for his new company, Attention Capital. But first, he needs a few media brands in his portfolio. On Monday, Attention made its first acquisition, throwing in with Lupa Systems, James Murdoch’s private investment firm, for a controlling stake… Continue reading »
by Allison Schiff // August 5th, 2019 //
»
 

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