• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»POSSIBLE

Mindshare's Digital Chief On Mixing Media With Creative

As Mindshare Chief Digital Officer Norm Johnston recalls, the impetus for Content+ occurred during the Cannes Lions advertising festival over several glasses of rosé. (What else?) Content+ is a partnership between media agency Mindshare and its WPP sister, digital agency POSSIBLE, that launched last week in London, Singapore, Shanghai and North America. “What came from... Continue reading »
by Ryan Joe // November 24th, 2014 //
»
Bridging What's POSSIBLE Between Media And Creative

You could be forgiven for not thinking of WPP Group-owned agency POSSIBLE as a media agency. It’s not, of course – certainly not compared to the dedicated media advertising shops beneath WPP’s GroupM umbrella. But POSSIBLE does have an in-house media practice. “We have many clients for which we provide comprehensive media services, but we... Continue reading »
by Ryan Joe // August 28th, 2014 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Verizon Media Wins Microsoft Display SSP Business From AppNexus
  • Facebook Could Take A Multibillion Revenue Hit From Apple’s IDFA Changes
  • Understanding The Privacy Sandbox In 12 Minutes
  • Industry Preview: LiveRamp CEO Scott Howe On The Great Identity Shakeup Of 2021
  • Google Claims FLoCs Can Be Nearly As Effective As Cookie-Based Ads
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved