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»POSSIBLE

Mindshare's Digital Chief On Mixing Media With Creative

As Mindshare Chief Digital Officer Norm Johnston recalls, the impetus for Content+ occurred during the Cannes Lions advertising festival over several glasses of rosé. (What else?) Content+ is a partnership between media agency Mindshare and its WPP sister, digital agency POSSIBLE, that launched last week in London, Singapore, Shanghai and North America. “What came from... Continue reading »
by Ryan Joe // November 24th, 2014 //
»
Bridging What's POSSIBLE Between Media And Creative

You could be forgiven for not thinking of WPP Group-owned agency POSSIBLE as a media agency. It’s not, of course – certainly not compared to the dedicated media advertising shops beneath WPP’s GroupM umbrella. But POSSIBLE does have an in-house media practice. “We have many clients for which we provide comprehensive media services, but we... Continue reading »
by Ryan Joe // August 28th, 2014 //
»
 

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