• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»POSSIBLE

Mindshare's Digital Chief On Mixing Media With Creative

As Mindshare Chief Digital Officer Norm Johnston recalls, the impetus for Content+ occurred during the Cannes Lions advertising festival over several glasses of rosé. (What else?) Content+ is a partnership between media agency Mindshare and its WPP sister, digital agency POSSIBLE, that launched last week in London, Singapore, Shanghai and North America. “What came from... Continue reading »
by Ryan Joe // November 24th, 2014 //
»
Bridging What's POSSIBLE Between Media And Creative

You could be forgiven for not thinking of WPP Group-owned agency POSSIBLE as a media agency. It’s not, of course – certainly not compared to the dedicated media advertising shops beneath WPP’s GroupM umbrella. But POSSIBLE does have an in-house media practice. “We have many clients for which we provide comprehensive media services, but we... Continue reading »
by Ryan Joe // August 28th, 2014 //
»

Get AdExchanger Newsletters
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • 4 Ways TikTok’s Ad Products Benefited From Competitors’ Mistakes
  • Facebook’s Tips For Success: Focus On The Creative, Let The Machines Do The Work
  • Disney Plus Finally Strikes A Deal With Amazon Fire; Advertisers Are Buying More Ad Tech
  • Microsoft Is Going To Pretend CCPA Is The Privacy Law Of The Land – Because There Isn’t One
  • How This Season’s Late Thanksgiving Impacts Retail Advertising
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved