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»Dunkin’ Donuts

To Dunkin’ Donuts, Media Is More Than Just New User Acquisition

Dunkin’ Donuts’ marketing might be known for big awareness campaigns like “America Runs On Dunkin” and “Keep On,” but the brand also breaks down media into smaller, product-specific activations. For instance, when Dunkin’ began serving cold-brew coffee this past summer, it let consumers unlock custom geofilters through a special code on Snapchat. “Coffee is such... Continue reading »

by Kelly Liyakasa // October 25th, 2016 //
»
 

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