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»Brett Wilson

Connected TV: A Hero Is Rising

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brett Wilson, vice president at Adobe Advertising Cloud. From Achilles to Hercules to Wonder Woman, many classic mythical figures and comic book superheroes are the offspring of a deity and a mortal. These characters are... Continue reading »
by AdExchanger // May 31st, 2018 //
»
New Chief For Adobe Ad Cloud As TubeMogul Integration Marches On

Adobe has placed a new exec in charge of its advertising cloud. TubeMogul’s longtime CMO and head of strategy, Keith Eadie, now oversees product, engineering and overall go-to-market for Adobe’s media and advertising business. His title is VP and GM of Adobe Advertising Cloud. Meanwhile his predecessor, TubeMogul CEO and founder Brett Wilson, is now... Continue reading »
by Kelly Liyakasa // February 13th, 2018 //
»
Programmatic Is Not A Media Channel

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Brett Wilson, co-founder and CEO at TubeMogul. In headline after headline, the word “programmatic” is often followed by the words “fraud,” “viewability” or “transparency concerns.” An outsider to the ad industry could be forgiven... Continue reading »
by AdExchanger // April 4th, 2016 //
»
Ad Tech’s Mortgage Crisis

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brett Wilson, co-founder and CEO at TubeMogul. In the wake of the subprime mortgage crisis, public attention centered on a single question: How the hell did that happen? Years later,... Continue reading »
by AdExchanger // July 15th, 2014 //
»
TubeMogul Seeks To Erase Video Viewability Confusion

Video demand-side platform provider TubeMogul is adding a viewability-reporting feature within its dashboard today, promising to give marketers a record of where their video ads are seen and tools designed to improve ad avoidance. "By integrating viewability reporting into our ad-buying software, we can provide metrics at the site level," said TubeMogul CEO Brett Wilson.... Continue reading »
by David Kaplan // January 23rd, 2014 //
»
Lenovo Expands Deal With TubeMogul, Increases Focus In Online Video

Video demand-side platform (DSP) TubeMogul will manage computer-manufacturer Lenovo's global programmatic activity, an expansion of an existing partnership that reflects both cost-savings from automated ad sales and a greater interest in audience buying. For Lenovo, this increased focused on online video comes after two years of digital marketing expansion that remains largely concentrated on search... Continue reading »
by David Kaplan // December 4th, 2013 //
»
TubeMogul Formalizes IPG Mediabrands Partnership Across UK, Asia-Pacific

Video demand side platform TubeMogul and IPG Mediabrands have expanded their work together in the UK, Australia and Japan as the two seek to build up their programmatic video operations in those countries. Their agreement also aims to deliver more seamless campaign tools to globally-minded US marketers. TubeMogul's non-exclusive partnership with Mediabrands, which has largely... Continue reading »
by David Kaplan // September 30th, 2013 //
»
Video DSP TubeMogul Stakes Future On GRP, Viewability

Many video ad technology players have a sell-side component -- think Tremor Video, YuMe, Videology, BrightRoll, SpotXchange and Adap.tv. TubeMogul is one of the few with an exclusive focus on the buy side. TubeMogul has staked its claim as a video demand-side platform, and as such its relationship is chiefly with the agency, not the... Continue reading »
by David Kaplan // July 1st, 2013 //
»
TubeMogul Gets $10 Million For Video Ads As SingTel Venture Arm Invests

TubeMogul has raised a $10 million third round of funding to help promote the online video demand-side platform and analytics company's expansion into Asia. See the release. The funding comes amid a flurry of activity in the online video space, including Tremor Video's IPO filing and yesterday's $60 million financing raised by Videology. In the... Continue reading »
by David Kaplan // May 30th, 2013 //
»
TubeMogul Sees More Revenue From Trading Desks

Online video ad platform TubeMogul is expanding into Canada, as spending on streams continues its years-long double-digit gains. Still, the space is still held back by a lack of standard measurements. The online video ad dollars being funneled through real-time bidding platforms remains a relative drop in the overall $30 billion dollar U.S. digital ad... Continue reading »
by David Kaplan // July 31st, 2012 //
»
 

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