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»jeremy steinberg

Improving The Mobile Ad Experience Will Create More Value For Everyone In The Open Ad Ecosystem

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jeremy Steinberg, chief revenue officer at Yieldmo. The race for automation and data targeting has done wonders to help marketers better refine customer segmentation and more quickly optimize media for performance. I think the... Continue reading »
by AdExchanger // December 21st, 2018 //
»
Mobile Video Difficult To Crack, But Offers Huge Potential

“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Steinberg, senior vice president of digital ad sales for The Weather Company. I think everyone would agree that two of the biggest growth areas of digital advertising are mobile and video. Content consumption on... Continue reading »
by AdExchanger // June 6th, 2014 //
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The New Big Event Marketing Strategy: Planned Spontaneity

“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Steinberg, senior vice president of digital ad sales for The Weather Company. It is big event season and the marketplace is abuzz. The sheer number of big event opportunities in the first three months... Continue reading »
by AdExchanger // January 29th, 2014 //
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Bulletin: Consumer Marketing Is Out, Customer Marketing Is In

“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Steinberg, senior vice president of digital ad sales for The Weather Company. After attending my very first ANA Masters of Marketing conference, I will never be the same. OK, maybe that is a tad... Continue reading »
by AdExchanger // October 8th, 2013 //
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RTB Capitulation And Ad Tech Acquisitions By Agencies In 2012 Says Fox News' Steinberg

The 2012 version of the AdExchanger.com "predictions" piece comes with a twist as a selection of industry execs offer their thoughts on the following question: "What's going to happen next year in advertising that hasn't happened before? And why?" Jeremy Steinberg, Vice President, Digital Sales & Business Development - FOX News Channel and FOX Business... Continue reading »
by AdExchanger // December 15th, 2011 //
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