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»nishat mehta

Who Will Win The Marketing Tech Playoffs?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, head of brands at 84.51°. As a Los Angeles Lakers fan, you might think the playoffs are the furthest thing from my mind given that it’s only September.... Continue reading »
by AdExchanger // September 16th, 2015 //
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The Newest Asset Class: Data

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, executive vice president of global partnerships at dunnhumby. Thousands of years ago, economies were built on bartering. It was an inefficient system that required both parties to offer... Continue reading »
by AdExchanger // January 9th, 2015 //
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It's Too Soon To Write The Mobile App’s Obituary

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, executive vice president of global partnerships at dunnhumby. Mobile phone owners are using fewer apps, Deloitte recently reported, and 90% have never bought an app or other smartphone... Continue reading »
by AdExchanger // September 23rd, 2014 //
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My Customer, My Friend

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, executive vice president of global partnerships at dunnhumby. Consumers further consolidated the number of retailers they invested in last year, shopping at fewer stores than in the past,... Continue reading »
by AdExchanger // March 25th, 2014 //
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Marketing to the Quantified Self

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, executive vice president of global partnerships at dunnhumby. In all the talk about big data, we have largely ignored the most valuable source of that data: the consumer.... Continue reading »
by AdExchanger // August 20th, 2013 //
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