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»Eric Franchi

Steal This Idea: 7 Ad Tech Founders Share What Business They’d Start Today If They Could

Ad tech founders know how to spot a trend when they see one, but there are always the ideas that got away, or the startup inspiration that sparks from a current event or a chance encounter. Today, some founding industry vets have moved on and are applying their expertise chops to brand-new industries. Post-AppNexus, Brian... Continue reading »
by Allison Schiff // June 12th, 2020 //
»
Social Distancing With Friends: MathCapital Operating Partner Eric Franchi

Nope, the social distancing ain’t over yet. Will it ever be? In this episode, Eric Franchi – cofounder of the OG ad net Undertone and operating partner at MathCapital – talks about how ad tech startups can survive the pandemic and the subsequent economic fallout. Are there still investment opportunities? This is the third economic... Continue reading »
by Ryan Joe // March 30th, 2020 //
»
Eric Franchi, Ad Tech Vet: The Exit Interview

If you work in ad tech, you’ve probably crossed paths with Eric Franchi, co-founder of early ad-net-turned-creative-ad-platform Undertone, somewhere on the conference circuit. Franchi has set his sights on new endeavors, as the longtime investor and startup adviser revealed late Thursday his last day at Undertone will be June 1. Franchi helped carry Undertone through... Continue reading »
by Kelly Liyakasa // May 26th, 2017 //
»
Ad Tech: Stop Calling It An Apocalypse

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Franchi, co-founder at Undertone. It seems that every single year for the past 10, someone has been playing the funeral march for the ad tech industry. Venture capitalists have... Continue reading »
by AdExchanger // September 30th, 2016 //
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