Home Social Media Socialbakers Nabs Criteo Exec Robert Lang As Its New CEO

Socialbakers Nabs Criteo Exec Robert Lang As Its New CEO


sb2Prague-based Socialbakers added Robert Lang as its new CEO on Wednesday. The social media metrics firm described Lang as a key Criteo executive who helped the French ad tech company expand internationally.

Lang replaces Jan Rezab, a founder of the company. Rezab will stay on as executive chairman.

Coming from Criteo, Lang said he saw a lot of clients’ ad budgets spent on the big publishers, but he also observed Facebook’s explosive growth in the ad space.

“If you’re a chief marketing officer and you want to reach your audience, that trend’s hard to ignore,” Lang said. “A lot of Internet traffic happens on social platforms. In the end, both Criteo and Socialbakers cater to the needs of a chief marketing officer, just in a different way.”

“The difference between Criteo and Socialbakers is clear,” added Rezab. “We’re a data analytics company in the space of social media, but we cater to the same person. We’re seeing much more need at the CMO level for analytics and getting the metrics that matter.”

Over the course of years, Lang expanded Criteo’s client ties in Scandinavia, Latin America, Eastern Europe, the Middle East and Africa. Prior to joining Criteo, Lang was the CEO of Result, a global firm focused on helping entrepreneurs with international expansion.

Lang will use that experience to fuel Socialbakers’ global growth.

“My passion has always been scaling European tech companies,” Lang said. “Too often, European companies lack global ambition and the funding to do that. I’m coming from Criteo, where we proved the contrary.”

Backed by Index Ventures and Earlybird Venture Capital, Socialbakers has raised $34 million, and its clients include CPG brands like Nestlé, L’Oréal and Jägermeister and telecoms like Orange and airtel.

It has 330 employees and about 3,000 clients, mostly in Europe.

Socialbakers’ search for a new CEO started about a year ago. In the past six months, the firm has been working to revamp its analytics platform, and rewrote its code from the ground up.


AdExchanger Daily

Get our editors’ roundup delivered to your inbox every weekday.

The firm also focused on launching its Paid Post Detection product, which offers the ability to detect if post on a public Facebook page is being promoted, based on public data.

Socialbakers has competitors in a number of areas, including social listening vendors, large marketing clouds that offer social analytics as part of a suite and the social platforms themselves, through their built-in measurement tools.

Additional competition comes from smaller or regional agencies focused on social listening and analytics, Rezab said.

Rezab declined to disclose revenues.

Must Read

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.