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»social advertising

Polar Spins Off Its Programmatic Buy-Side Business Into A New Company Called Nova

Bucking the consolidation trend, creative ad tech company Polar is spinning out its buy side-focused programmatic offerings into a standalone business. The new entity, called Nova, launched on Monday with Polar CEO Kunal Gupta as its chief exec. Gupta will serve as CEO of both Polar and Nova with Leah Malone as CRO and GM... Continue reading »
by Allison Schiff // March 15th, 2021 //
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Advertisers Pause Spend Amid DC Chaos; Facebook Bans Trump

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stepping Back So … 2021 is off to a great start. After pro-Trump mobs stormed the US Capitol on Wednesday, advertisers are pulling their paid social advertising and reevaluating their overall ad spend, Digiday reports. Some advertisers paused their paid social just as DC’s... Continue reading »
by AdExchanger // January 8th, 2021 //
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Hopper Doesn’t Play By The Book On Mobile User Acquisition

Airfare and hotel prediction app Hopper is different from other travel booking services. When you download Hopper, the app tells you not to buy anything. And that’s because Hopper acquires users at the top of the funnel. “We’re looking for people who are just browsing on social, people who aren’t necessarily looking for a flight... Continue reading »
by Allison Schiff // April 20th, 2018 //
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Socialbakers Nabs Criteo Exec Robert Lang As Its New CEO

Prague-based Socialbakers added Robert Lang as its new CEO on Wednesday. The social media metrics firm described Lang as a key Criteo executive who helped the French ad tech company expand internationally. Lang replaces Jan Rezab, a founder of the company. Rezab will stay on as executive chairman. Coming from Criteo, Lang said he saw... Continue reading »
by Liz Rowley // September 2nd, 2015 //
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Perion Makes A Move Into Social Ad Tech With MakeMeReach Acquisition

It’s not a case of déjà vu – Israeli performance player Perion has completed its purchase of MakeMeReach, a Paris-based company that specializes in using social networks to monetize apps. Financial terms were not disclosed. The deal, revealed Wednesday, comes less than a week after Marin Software bought French social advertising player SocialMoov for just north of $20 million. [In... Continue reading »
by Allison Schiff // February 11th, 2015 //
»
Kik Updates Promoted Chats With Keywords For Nuanced Native Content

Kik, a messaging app geared toward millennials , is diving deeper into native advertising with a feature, released Thursday, dubbed Keywords. The app, which originated in 2009 and has about 150 million users, first brought brands into the fold in August, with the launch of Promoted Chats. “The concept with Promoted Chats was to give... Continue reading »
by Liz Rowley // November 6th, 2014 //
»
CEO Of Beauty Startup Julep Talks Using Digital Media To Grow Business

Beauty startup Julep has grown up in the age of social. The brand uses Facebook, blogs, and surveys in order to interact with customers and encourage them to have a stake in the brand. “We’re one of the first beauty brands to have grown up post-social media,” CEO and founder Jane Park said. After all,... Continue reading »
by Sarah Sluis // October 13th, 2014 //
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Yo! Should Brands Pay Attention To This “Dumb, Simple” App?

Marketers generally react to Yo, the one-touch messaging app, with bemused dismissal. Its sole function lets users ping each other with a single “Yo,” the simplicity of which has sparked no shortage of skepticism. But no one took Snapchat seriously when it surfaced, and the ephemeral photo messaging platform is now valued at a behemoth... Continue reading »
by Liz Rowley // September 18th, 2014 //
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Forrester Dissects Social-Ads Platform Strengths, Weaknesses

Social advertising has become table stakes for multiplatform marketers. On the vendor side, the emerging leaders providing social-ad technologies share a few key commonalities to meet that demand, according to an inaugural Forrester Wave: Social Advertising Platforms report released Tuesday. In a series of interviews with 21 digital marketers, Forrester Research found the average amount... Continue reading »
by Kelly Liyakasa // December 17th, 2013 //
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Socialbakers CEO Talks Social Analytics, Eyes Greater Push Into Ad Tools

As brand marketers demand increasingly sophisticated tools to quantify the value of social media campaigns and improve performance, social analytics provider Socialbakers finds itself reaping the benefits. Headquartered in Prague with offices in New York, London and other cities, Socialbakers’s client roster includes Samsung, LVMH, Discovery and Disney. It acquired two thousand clients within a... Continue reading »
by Judith Aquino // November 20th, 2013 //
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