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»social data

Socialbakers Nabs Criteo Exec Robert Lang As Its New CEO

Prague-based Socialbakers added Robert Lang as its new CEO on Wednesday. The social media metrics firm described Lang as a key Criteo executive who helped the French ad tech company expand internationally. Lang replaces Jan Rezab, a founder of the company. Rezab will stay on as executive chairman. Coming from Criteo, Lang said he saw... Continue reading »
by Liz Rowley // September 2nd, 2015 //
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How Valuable Is Social Data, Really? Twitter, Facebook And LinkedIn Weigh In

True or false: Social data is the largest and least biased set of observational data that ever existed. The answer depends on whom you ask. Twitter sees its platform as a sort of public playground of contextual social conversations. All you need to do is have the right tools to mine the insights. LinkedIn views... Continue reading »
by Allison Schiff // April 24th, 2015 //
»
IHOP’s Data Strategy Stacks Up

A few years ago, pancake purveyor IHOP was doing more push than pull. “We typically did what many clients do – we pushed a lot of information,” said Kirk Thompson, IHOP’s VP of marketing, speaking at the Ad Club of NY’s MeasurementNOW conference in New York City on Thursday. “We knew a lot about [our... Continue reading »
by Allison Schiff // January 30th, 2015 //
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Rapleaf Enhancing NetProspex Contact Database, Discusses B2B Social Data

Rapleaf announced a partnership with NetProspex, as Rapleaf will enhance NetProspex' marketing contact database with "a social layer of data" with the goal of allowing "B2B marketers to successfully decipher the social demographics of business prospects and customers." Read the release. Joel Jewitt, Rapleaf's VP of Business Development, discussed the partnership and B2B social data.... Continue reading »
by AdExchanger // March 2nd, 2010 //
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Rapleaf Focusing On Social Data And Enabling Advertisers To Buy Audiences That Have Affinities With Their Brand Says CEO Hoffman

Auren Hoffman is CEO of Rapleaf, a company which provides social data about a company's audience. AdExchanger.com: Tell us about Rapleaf's history. AH: Rapleaf’s vision is to understand people. Like Google understands URLs, we want to better understand people. What problem is Rapleaf solving? At our core, we’re about helping companies understand their existing customers... Continue reading »
by AdExchanger // February 1st, 2010 //
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