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»creative agencies

With Costs Soaring, Hogarth Helps Brands Boost Efficiency With In-House Talent

As agencies face increasing pressure to produce more content with shrinking budgets, some are streamlining production with in-house capabilities. At least, that’s what WPP had in mind when in 2009 it partnered with Hogarth Worldwide, a global marketing implementation firm. As a sister organization to WPP, Hogarth acts as a production and global distribution resource... Continue reading »
by Liz Rowley // September 18th, 2015 //
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If Data Is A Commodity, The Premium Goes To Creative

Creatives deserve to be part of the conversation around programmatic media. The fact is, they’re not. “There are no true creatives in this room – and that’s a major silo,” said Steven Wolfe Pereira, VP of brand strategy and marketing solutions at Oracle Data Cloud, at the comScore Industry Summit on Tuesday. “Creative people are not... Continue reading »
by Allison Schiff // September 15th, 2015 //
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Cannes Post-Script: Is The Creative Agency Becoming A Point Solution?

Once upon a time, ad agencies were masters of data. Which is to say, research. Before the internet, firms like Leo Burnett and The Martin Agency wielded – and still wield – sizeable research budgets, which they used to uncover demographic opportunities and strategic consumer insights. These insights were turned into big ideas and placed... Continue reading »
by Zach Rodgers // July 3rd, 2013 //
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R/GA's Fledgling Media Services Unit Finds Its Stride

  R/GA's decision to launch a media division one year ago was an unusual step for an agency deeply associated with its creative product. The firm has always talked a good game about data, for instance using personal health data to support the award winning Nike+ and Fuel Band products. But that's a far cry... Continue reading »
by AdExchanger // October 31st, 2012 //
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