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»interpublic

IPG: Time Spent Is A Better Indicator Of Ad Effectiveness Than Percent Of Pixels In-View

Just because an ad is “in-view,” that doesn’t mean it’s effective. On the contrary, time spent is often a better indicator of ad effectiveness than percentage of pixels in-view on a page. That’s according to a new viewability study from Interpublic Group (IPG) and measurement firm Integral Ad Science. The report, “Putting Science Behind The… Continue reading »
by Kelly Liyakasa // February 5th, 2016 //
»
R3 Worldwide Data On Global Media Reviews Shows Which Agencies Are Most Vulnerable

Correction: The original version of the story included incorrect data indicating Publicis Groupe had the most to lose in the “pitchapalooza” wave of agency reviews currently underway. In fact, Omnicom Group and Dentsu are slightly more exposed. The below story makes that clear and includes a corrected chart reflecting actual impact on revenues for the… Continue reading »
by Liz Rowley // August 25th, 2015 //
»
IPG’s Cadreon Gets A Seat At The Grown-Up Table

Interpublic Group has made changes to its Cadreon trading desk in North America, uprooting it from its previous home in the Mediabrands Audience Platform and repotting it in the Magna Global media investment arm. As Adweek reported earlier this month, a new entity called Magna Global North America will absorb the trading desk along with… Continue reading »
by Zach Rodgers // April 26th, 2013 //
»
Freeman To Oversee IPG’s Cadreon Buying Platform; NY Times On The Meter; Alan Chapell Discusses Privacy Debate

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Exec To Oversee Cadreon AdWeek’s Brian Morrisey covers the hiring of Matt Freeman by IPG’s Mediabrands unit. Freeman will “serve as CEO of Mediabrands Ventures, a new unit built to oversee 16 digital specialist marketing companies in the Mediabrands portfolio, including search firm… Continue reading »
by AdExchanger // January 21st, 2010 //
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